Body text size
type:Smallest body text is 11px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Tools
▼ thinnest
1 tactic
$5,500
content · Aug 12, 2026
welldrillerfinder.com
30/100 Sparse
Scores higher than 19% of 1,391 multi-step funnels we have measured.
How this was measured
Measured by Roentgen 1.22.0 on 2026-08-12. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. Per device: desktop 30 · mobile 30.
Walk 60 links on the entry page, 46 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
19 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Well Drilling Calculators & Free Tools | WDF
- Meta description
Free well drilling calculators: estimate cost, well depth, pump size, and geothermal boreholes. Plus permit and license lookups by state. No signup.
- Headline
Free well-drilling tools & calculators.
- Section headings
Every tool in the survey.
Find the right tool fast.
Plan well. Drill once. Get clean water.
Ready to talk to a driller?
Free Tools
Resources
For Contractors
Find
+2 more, not shown- Buttons and links
Find Drillers
FIND A DRILLER
List Your Business →
Tags:
Claim a Listing
- Prices on the page
$5,500
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFriction reduction1 of 1
Answers buyer objections
What does this estimate include, and what does it miss? It covers the drilling itself — de
What we didn’t find
4 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 5 applicable
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
9 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 8 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:91% of measurable text passes WCAG AA. 4+ runs fail. 48% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Find” at 1.13:1 (19px, #1f1b2d on #00131f). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Render-blocking resources
weight:12 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Tap-target size (mobile)
mobile:91 of 108 interactive targets are under 44×44px on mobile.
smallest: “Privacy Policy” at 69×14px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing1
Line length
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Not measurable1
Page weight
At least 0.2 MB across 24 measurable resources, but 73 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#002743
accent#002743
bg#fbf9f5
surface#ffffff
text#5a6a72
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog42px
A subheading in their voice19px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
42pxAa
56pxAa
WEIGHTS
Aa400
Aa500
Aa700
Aa800
FAMILIES
Hanken Grotesk
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
