content · Aug 9, 2026

vorinda.com

30/100 Sparse

Scores higher than 54% of 577 entry-page captures we have measured.

1 conversion tactic detected
1 page captured
9 UX checks
1 flagged

Walk 52 links seen, 50 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. Per device: desktop 30 · mobile 30.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

1 tactic

FAQ

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Vorinda — Free color tools for designers & developers
Meta description: A free suite of color tools — convert between HEX, RGB, HSL, CMYK and OKLCH, check WCAG contrast, generate palettes, gradients and brand systems, plus a spectrum of named colors with their hex codes.
Headline: Every color tool you need, in one place.
Section headings: Trending color palettesCreate your own paletteA complete color toolkitPrecise color decisions, made simpleFrom a single color to a finished systemA library of named colorsFrequently asked questionsHarbor Mist+7 more, not shown
Buttons and links: ToolsOpen the converterBrowse all 11 toolsGenerate your own paletteTry the palette generatorBrowse all colorsAre these color tools free?Which color formats are supported?Do the tools work for accessibility?What is the color spectrum?+2 more, not shown
Prices on the page: $0

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of vorinda.com — **Nav**0% down the page

FAQ section of vorinda.com — **FAQ**83% down the page

Footer section of vorinda.com — **Footer**94% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Friction reduction1 of 1

Answers buyer objections Are these color tools free?

What we didn’t find

4 of 5 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see4 of 5 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

2 of 9 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 10px (base ~12px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

23 of 66 interactive targets are under 44×44px on mobile.

smallest: “Blog” at 53×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Render-blocking resources

6 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Oversized images

2 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Text contrast (WCAG AA)

No sampleable body text found to measure.

contrast:text-contrast-wcag-aa

Clear4

Mobile viewport · Language declared · Image alt text · Page weight

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#ffdf00

accent#ffdf00

bg#8b5cf6

surface#8b5cf6

text#ffffff

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox72px

Jumps over the lazy dog40px

A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

30pxAa

40pxAa

72pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Geist

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel