saas · Jul 25, 2026

vizro.ai

40/100 Thin

Scores higher than 80% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 68%.

Measured from a 1-page capture. We did not walk past the entry page, so signals that live deeper in a funnel could not be seen.

How this was measured

Measured by Roentgen 1.8 on 2026-07-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 40 · mobile 40.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

19 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
4 fewer tactics detected 4 → 0 across 19 scans since 2026-07-25. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 4 tactics 2026-07-25
  2. 0 tactics 2026-07-30
  3. 0 tactics 2026-08-02
  4. 0 tactics 2026-08-03
  5. 0 tactics 2026-08-04
  6. 0 tactics 2026-08-05
  7. 0 tactics 2026-08-06
  8. 0 tactics 2026-08-07
  9. 0 tactics 2026-08-08
  10. 0 tactics 2026-08-09
  11. 0 tactics 2026-08-10
  12. 0 tactics 2026-08-11
  13. 0 tactics 2026-08-12
  14. 0 tactics 2026-08-13
  15. 0 tactics 2026-08-14
  16. 0 tactics 2026-08-15
  17. 0 tactics 2026-08-16
  18. 0 tactics 2026-08-17
  19. 0 tactics 2026-08-18

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

4 tactics

$847 +3 more  ·  subscription  ·  1 proof point

PressFree trialLogo wallPricing tiers

In their own words

21 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Vizro — AI-Powered Dashboards from Your Spreadsheets
Meta description
Upload a spreadsheet, get a beautiful interactive dashboard in minutes. Powered by AI. Available on iOS.
Headline
Turn spreadsheets into stunning dashboards
Section headings
Three steps. Zero effort.Built for real data workOne subscription. Everything included.Ready to see your data differently?Q1 Sales PerformanceUploadAI AnalyzesExplore+4 more, not shown
Buttons and links
DownloadStart free trial
Prices on the page
$847$362$412.$9.99

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $9.99/mo

Action path1 of 4

Offers a free trial or free tier free trial

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: Launched on LaunchPanda, ShinyLaunch, Acid Tools, Powered by Startup Fast, List on

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked
Demo / docs entry 477 of the 1,393 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

7 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 7 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

90% of measurable text passes WCAG AA. 4+ runs fail. 18% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Revenue” at 3.76:1 (7px, #7a8099 on #1f2937). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 7px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

2 of 91 interactive targets are under 44×44px on mobile.

smallest: “Privacy Policy” at 86×21px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Line length

2 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#111827
accent#111827
bg#151722
surface#151722
text#b0b8d0
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox24px
Jumps over the lazy dog22px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
7pxAa
8pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
20pxAa
22pxAa
24pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 8 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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