saas · Aug 15, 2026

usebuildpress.com

78/100 Strong

Scores higher than 95% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 94%.

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 85 · mobile 70.

Walk 33 links on the entry page, 26 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 8 conversion tactics detected since 2026-08-09.
  1. 8 tactics 2026-08-09
  2. 8 tactics 2026-08-15

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▼ thinnest
3 tactics

$49 +2 more  ·  1 proof point

Sticky CTALogo wallDemo / docs
Pricing
02

Pricing

5 tactics

$49 +2 more  ·  subscription  ·  1 proof point

Sticky CTAComparisonFAQUsage proofDemo / docs
Compare
03

Compare

▲ strongest
8 tactics

$49 +5 more  ·  subscription

Sticky CTAComparisonFAQTrust badgesFree trialLogo wallUsage proofDemo / docs

In their own words

32 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Give your WordPress site the AI brain it deserves | BuildPress
Meta description
BuildPress plugs Claude, Codex, Cursor, or any AI client you already pay for, directly into your WordPress site. Describe what you want, your AI builds it, and you, your team, or your clients leave feedback right on the page.
Headline
Give your WordPress site the AI brain it deserves
Section headings
Four things, working togetherBuildPress in actionWorks with the plugins and tools you already useFrom conversation to a live WordPress siteThe build is done, but BuildPress keeps workingEvery feature, every planLet's build your next WordPress project with AI.Builds inside WordPress+7 more, not shown
Buttons and links
LOGINGET STARTEDGET BUILDPRESSHOW IT WORKSEXPLORE ALL DEMOSSEE ALL INTEGRATIONSSEE THE FULL WALKTHROUGHYearlyLifetime LIMITED TIMESEE ALL PRICING OPTIONS+1 more, not shown
Prices on the page
$49$129$199

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Hero section of usebuildpress.com
Hero1% down the page
Logos section of usebuildpress.com
Logos14% down the page
Footer section of usebuildpress.com
Footer95% down the page

What we found

8 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path3 of 4

Puts proof in the first viewport 100 sites
Offers a free trial or free tier Free tier
Offers a demo or docs entry point Documentation

Trust & proof2 of 2

Shows customer logos or a trusted-by claim logos: BuildPress, Claude, ChatGPT / Codex, Cursor, Windsurf
Puts a number on adoption 100 sites

Friction reduction2 of 2

Answers buyer objections Common questions
Offers a free trial or free tier also shown under Action path

Value reinforcement2 of 2

Compares itself against alternatives comparison grid: 38 rows
Puts a number on adoption also shown under Trust & proof

What we didn’t find

3 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see3 of 11 applicable

Pricing tiers 699 of the 1,385 SaaS funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

4 of 11 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 9px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

26 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

29 images are shipped at more than 2x the width shown.

“pawline-desktop-poster.webp” is 1280px wide, displayed at 454px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

129 of 152 interactive targets are under 44×44px on mobile.

smallest: “Toggle navigation menu” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

12 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Label in name

6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 1.6 MB across 278 measurable resources, but 195 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table pricing: comparison grid: 38 rowscomparison copy BuildPress vs Novamira | BuildPress

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#000000
accent#000000
bg#000000
surface#000000
text#ffffff
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog48px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
48pxAa
56pxAa
WEIGHTS
Aa300
Aa500
Aa600
FAMILIES
Hanken Grotesk
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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