saas · Aug 15, 2026

top10.com

85/100 Strong

Scores higher than 95% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 94%.

7 conversion tactics detected
4 pages captured
14 UX checks
6 flagged

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 85 · mobile 85.

Walk 54 links on the entry page, 45 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 4

What we recorded

Progress

6 scans

this funnel’s coverage score across measured re-scans

measured

1 more tactic detected 6 → 7 across 6 scans since 2026-07-21. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.

6 tactics 2026-07-21
→
7 tactics 2026-07-30
→
7 tactics 2026-08-01
→
7 tactics 2026-08-02
→
7 tactics 2026-08-03
→
7 tactics 2026-08-15

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▼ thinnest

1 tactic

1 proof point

Logo wall

Project Management

7 tactics

$9.76 +9 more · subscription · 2 proof points

ReviewsTrust badgesFree trialLogo wallUsage proofPricing tiersDemo / docs

Website Builders

▲ strongest

9 tactics

$1 +4 more · 10% off · subscription · 3 proof points

Sticky CTAReviewsComparisonTrust badgesFree trialNo cardLogo wallPricing tiersDemo / docs

Hosting

6 tactics

$1 +13 more · 50% off · subscription · 3 proof points

ReviewsTrust badgesFree trialLogo wallUsage proofPricing tiers

In their own words

29 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Top 10 Lists of the Best Products and Services | Top10.com
Meta description: Top10.com is a comparison platform that brings you useful top 10 lists covering a wide variety of products and services that can help you save time and money
Headline: Find the Right Products & Services for Your Needs
Section headings: Our experts evaluate and review the best solutions for your lifestyle and businessTrusted by leading brandsWe partner with industry leaders to help you make the right choice.We're here to help you make the best decisionsWhy Choose Top10.com?Meet Our ExpertsProject ManagementWebsite Builders+6 more, not shown
Buttons and links: Advertising DisclosureShow moreProject ManagementCRMVOIPPayrollBookkeepingInvoicingMerchant ServicesTax Software+2 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of top10.com — **Nav**1% down the page

Logos section of top10.com — **Logos**18% down the page

FAQ section of top10.com — **FAQ**81% down the page

Footer section of top10.com — **Footer**93% down the page

Elements

3 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

Rating element — **Rating**“218 Reviews by”

Guarantee element — **Guarantee**“Free Trial / Guarantee – Availability of a risk-free testing period.”

No credit card element — **No credit card**“Free 3-day trial, no credit card needed”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $27/mo, $9/user, $7/mo

Action path3 of 4

Puts proof in the first viewport Join 250,000+ companies worldwide Get Started

Offers a free trial or free tier Free Trial

Offers a demo or docs entry point Documentation

Trust & proof2 of 2

Shows customer logos or a trusted-by claim trusted by

Puts a number on adoption 250,000+ companies

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

Value reinforcement2 of 2

Compares itself against alternatives comparison grid: 12 rows

Puts a number on adoption also shown under Trust & proof

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see4 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

7 of 14 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

92% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Last Updated:” at 1.05:1 (14px, #ffffff on #f9f9f9). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

84 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

51 images are shipped at more than 2x the width shown.

“Monday_x2%20(1).20210527084730.png” is 440px wide, displayed at 157px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

211 of 322 interactive targets are under 44×44px on mobile.

smallest: “Articles” at 85×31px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

104 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Keyboard reachability

135 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 1.3 MB across 154 measurable resources, but 739 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear2

Mobile viewport · Language declared

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table p3: comparison grid: 12 rowscomparison copy Our experts evaluate and review the best solutions for your lifestyle and business

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.