affiliate · Aug 9, 2026

thetoolempire.com

35/100 Sparse

Scores higher than 68% of 577 entry-page captures we have measured. Among the 49 affiliate funnels in that group, higher than 59%.

4 conversion tactics detected
1 page captured
11 UX checks
2 flagged

Walk 152 links seen, 138 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. Per device: desktop 35 · mobile 35.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

subscription

FAQPressNo cardLogo wall

In their own words

31 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: The Tool Empire — Free Online Tools for Everyone
Meta description: The Tool Empire — Free online tools for text, math, color, coding, SEO, and more. No signup, no server — runs entirely in your browser.
Headline: Your Empire of Free Online Tools
Section headings: All ToolsBuilt different, by designFrom the BlogEmpowering Workflows with 100% Client-Side Web ToolsExplore Our Tool EcosystemWhy Browser-Based Execution Matters for Data PrivacyFrequently Asked QuestionsDesigned for Diverse Professional Workflows+8 more, not shown
Buttons and links: AllTextMathCodingDesignColorPDFImageSEOFinance+2 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of thetoolempire.com — **Nav**0% down the page

Hero section of thetoolempire.com — **Hero**0% down the page

Features section of thetoolempire.com — **Features**65% down the page

Footer section of thetoolempire.com — **Footer**96% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Ranks options in a best-of list ranked list

Trust & proof1 of 3

Shows customer logos or a trusted-by claim logos: Wired Business, Twelve Tools, Listed on codetrendy.com, Listed on SellWithBoost, Su

Friction reduction1 of 1

Answers buyer objections Frequently Asked Questions Are all tools on The Tool Empire really 100% free? Yes. Every t

What we didn’t find

6 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 10 applicable

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Affiliate disclosure 31 of the 129 affiliate funnels we checked

Outbound offer CTAs 7 of the 129 affiliate funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 11 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 11px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

66 of 217 interactive targets are under 44×44px on mobile.

smallest: “Toggle menu” at 16×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Render-blocking resources

7 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Oversized images

3 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 0.3 MB across 15 measurable resources, but 55 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Text contrast (WCAG AA) · Mobile viewport · Language declared

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#6c63ff

accent#6c63ff

bg#ffffff

surface#ebf8ff

text#8888a8

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox32px

Jumps over the lazy dog29px

A subheading in their voice28px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

18pxAa

19pxAa

28pxAa

29pxAa

32pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel