01
Homepage / Lander
4 tactics
$4.99
saas · Aug 3, 2026
theshoptools.com
45/100 Thin
Scores higher than 84% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 76%.
Walk 14 links seen, 10 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 45 · mobile 45.
What we recorded
Progress
4 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 more tactic detected
3 → 4 across 4 scans since 2026-07-27. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 3 tactics 2026-07-27
- 4 tactics 2026-07-30
- 4 tactics 2026-08-02
- 4 tactics 2026-08-03
The funnel, frame by frame
1 step walked
In their own words
16 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Business & Retail Management Software | Shop Tools
- Meta description
Optimize your company's financial operations with The Shop Tools. Free sales tracking, expense management, and electronic invoicing. The ideal tool for growing your business.
- Headline
Record sales, purchases and inventory easily
- Section headings
Everything you need to manage your shop
Use your phone as a barcode scanner
Manage your customer queue
View data on your transactions
The management software that truly belongs to you
How does it work?
Plans & Prices
FAQ
- Buttons and links
Start Today
See details
chevron_right
Get started now
- Prices on the page
$4.99
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Offers a free trial or free tier
No credit card required
Offers a demo or docs entry point
Documentation
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logo wall (7 distinct marks)
Friction reduction2 of 2
Answers buyer objections
FAQ chevron_right Is the service free? chevron_right What are the minimum system requireme
Offers a free trial or free tier
also shown under Action path
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 14 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:80% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Start Today” at 1.91:1 (18px, #ffffff on #01d773). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:11 images are shipped at more than 2x the width shown.
“telefono-2.png” is 1857px wide, displayed at 100px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Landmark regions
structure:No <main> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:38 of 40 interactive targets are under 44×44px on mobile.
smallest: “See details” at 316×38px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
10 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Render-blocking resources
6 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
8 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 3.6 MB across 31 measurable resources, but 16 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Body text size · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#01d773
accent#01d773
bg#ffffff
surface#f8f9fa
text#6c6969
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog39px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
16pxAa
18pxAa
19pxAa
24pxAa
25pxAa
32pxAa
39pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa700
FAMILIES
ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
