saas · Aug 10, 2026

tapestry.com

5/100 Sparse

Scores higher than 4% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, fewer than 1% scored lower.

1 conversion tactic detected
2 pages captured
11 UX checks
5 flagged

How this was measured

Measured by Roentgen 1.21.0 on 2026-08-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 10 · mobile 0.

Walk 34 links on the entry page, 25 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Scan

Captured Responsibility — Step 1 · Responsibility1 / 2

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 2 scans Same 1 conversion tactic detected since 2026-08-09.

1 tactic 2026-08-09
→
1 tactic 2026-08-10

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Responsibility

1 tactic

Logo wall

Responsibility

1 tactic

Logo wall

In their own words

22 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Corporate Responsibility: Sustainability & ESG | Tapestry
Meta description: Tapestry's corporate responsibility strategy, the Fabric of Change, focuses on sustainable products, climate action, community uplift, and empowering our people.
Headline: The Fabric of Change
Section headings: Product PerformanceCircularitySCIENCE BASED TARGETSOUR GOALSBRANDSABOUT USCOMPANYCreate Products with Care+7 more, not shown
Buttons and links: ☰Open Accessible Site MenuREAD OUR CORPORATE RESPONSIBILITY REPORTLEARN MOREOur Values

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of tapestry.com — **Nav**0% down the page

Hero section of tapestry.com — **Hero**1% down the page

Features section of tapestry.com — **Features**8% down the page

Footer section of tapestry.com — **Footer**88% down the page

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Trust & proof1 of 2

Shows customer logos or a trusted-by claim used by

What we didn’t find

10 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see10 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Free trial / freemium 1,084 of the 1,385 SaaS funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

6 of 12 measured checks need work

Body text size

type:body-text-size

Smallest body text is 10px (base ~22px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Horizontal overflow

layout:horizontal-overflow

The page scrolls ~12px horizontally at 1440px wide. content spills past the viewport.

FixFind the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.

Page weight

weight:page-weight

At least 6.1 MB across 65 measurable resources. 98 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Render-blocking resources

weight:render-blocking-resources

14 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Tap-target size (mobile)

mobile:tap-target-size-mobile

27 of 28 interactive targets are under 44×44px on mobile.

smallest: “☰Open Accessible Site Menu” at 34×22px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

9 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#ffcd00

accent#ffcd00

bg#eeeeed

surface#ffffff

text#000000

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox60px

Jumps over the lazy dog56px

A subheading in their voice42px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

12pxAa

14pxAa

15pxAa

16pxAa

18pxAa

22pxAa

24pxAa

32pxAa

42pxAa

56pxAa

60pxAa

WEIGHTS

Aa300

Aa400

Aa500

Aa700

FAMILIES

bentonmoddisp-semibolditalic · DIN2014-Regular

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel