Body text size
type:Smallest body text is 11px (base ~15px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
£18,000 +7 more
saas · Aug 9, 2026
syncityai.co.uk
40/100 Thin
Scores higher than 36% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 25%.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 40 · mobile 40.
Walk 19 links on the entry page, 10 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
39 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Syncity AI Strategic Intelligence Platform
- Meta description
Syncity AI is a strategic intelligence platform that helps business coaches, consultants and advisers deliver better client outcomes with an AI-powered backroom team.
- Headline
The Sat Nav for your Business
- Section headings
Imagine driving from London to Edinburgh with your sat nav switched on for the first 15 minutes... then turning it off for the rest of the journey.
Updating Your Route
The Four Rooms of Business Strategic Navigation
Every business is heading somewhere. The question is whether it's getting there.
How Strategic Navigation is changing professional services.
Pricing
Want to see Syncity AI in Action?
Trusted By…
+8 more, not shown- Buttons and links
Skip to Content
1 Performance
2 Briefing
3 Team
4 Intelligence
Download Free Guide >>
Watch a short demo video >>
Book Bespoke Demo >>
Become a Partner >>
Can I Whitelabel Syncity AI for my clients?
+2 more, not shown- Prices on the page
£18,000
£250
£49
£99
£40
£75
£30
£60
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path2 of 4
Lead-capture form
fname, lname, email, text
Offers a demo or docs entry point
docs link
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
backed by
Friction reduction1 of 2
Answers buyer objections
Can I Whitelabel Syncity AI for my clients? What's the difference between Founder and Busi
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Free trial / freemium
1,084 of the 1,385 SaaS funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 6 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion6 of 13 measured checks need work
Text contrast (WCAG AA)
contrast:49% of measurable text passes WCAG AA. 4+ runs fail. 58% of text was unmeasurable (over images/gradients). not counted either way.
worst: “[email protected]” at 1:1 (24px, #132631 on #132631). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Form labels
a11y:1 of 7 form fields have no label.
FixGive every input a <label> or aria-label; placeholders are not labels.
Page weight
weight:At least 21.4 MB across 78 measurable resources. 174 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
Render-blocking resources
weight:14 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Tap-target size (mobile)
mobile:36 of 63 interactive targets are under 44×44px on mobile.
smallest: “LinkedIn” at 24×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
14 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
5 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Oversized images
3 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#d4af7f
accent#d4af7f
bg#ffffff
surface#fafafa
text#c0c0c0
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox45px
Jumps over the lazy dog35px
A subheading in their voice28px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
20pxAa
22pxAa
24pxAa
28pxAa
35pxAa
45pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
acumin-pro · Poppins
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
