saas · Jul 11, 2026

supabase.com

95/100 Excellent

Scores higher than 94% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 93%.

8 conversion tactics detected
3 pages captured
7 UX checks
2 flagged

How this was measured

Measured by Roentgen 1.7 on 2026-07-11. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 95 · mobile 95.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

subscription

Free trialLogo wallUsage proofDemo / docs

Pricing

▲ strongest

7 tactics

$0 +24 more · subscription

Sticky CTAComparisonFAQFree trialLogo wallPricing tiersDemo / docs

Sign Up

▼ thinnest

1 tactic

Demo / docs

In their own words

28 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Supabase | The Open Source Firebase Alternative
Meta description: Build production-grade applications with a Postgres database, Authentication, instant APIs, Realtime, Functions, Storage and Vector embeddings. Start for free.
Headline: Build in a weekend Scale to millions
Section headings: Postgres DatabaseAuthenticationEdge FunctionsStorageRealtimeVectorData APIsOpen source from day one+5 more, not shown
Buttons and links: ProductDevelopersSolutionsSign inRequest a demoTable EditorSQL EditorRLS PoliciesJoin us on DiscordView on GitHub+2 more, not shown

What we found

8 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $0/mo, $25/mo, $10/mo

Action path3 of 4

Offers a free trial or free tier Start for free

Lead-capture form email, password

Offers a demo or docs entry point Request a demo

Trust & proof2 of 2

Shows customer logos or a trusted-by claim trusted by

Puts a number on adoption 200,000 users

Friction reduction2 of 2

Answers buyer objections Frequently asked questions

Offers a free trial or free tier also shown under Action path

Value reinforcement2 of 2

Compares itself against alternatives comparison grid: 13 rows

Puts a number on adoption also shown under Trust & proof

What we didn’t find

3 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see3 of 11 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

8 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 7 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 12px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

186 of 237 interactive targets are under 44×44px on mobile.

smallest: “Show password” at 28×26px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Line length

9 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Text contrast (WCAG AA)

All 77 sampled text runs sit over images or gradients. effective contrast is not computable.

contrast:text-contrast-wcag-aa

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#3fcf8e

accent#3fcf8e

bg#a9f1ca

surface#ffffff

text#ffffff

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox46px

Jumps over the lazy dog34px

A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

22pxAa

34pxAa

46pxAa

WEIGHTS

Aa450

Aa500

Aa600

FAMILIES

Manrope · Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 7 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel