saas · Aug 9, 2026

stu.tools

25/100 Sparse

Scores higher than 36% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 23%.

2 conversion tactics detected
1 page captured
12 UX checks
2 flagged

Walk 14 links seen on the entry page, and none were walkable past it. We only follow a[href], so a funnel behind a button or a login would not appear here.

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 20 · mobile 30.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

3 tactics

subscription

ReviewsFAQLogo wall

In their own words

20 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Stu — Home Maintenance App for iPhone
Meta description: Stu is a home maintenance app for iPhone. It builds a personalized maintenance plan for your home, surfaces what's due, and keeps a private maintenance log, all on your device.
Headline: Your home maintenance system
Section headings: Maintenance becomes reactive without a systemA plan tailored to your homeYour household ledgerHow Stu helpsLearn what your house needsGet Product UpdatesDescribe your homeGet a maintenance plan+6 more, not shown
Buttons and links: SUBSCRIBEREAD THE STORY →DOWNLOAD ON THE APP STORE

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of stu.tools — **Nav**5% down the page

Hero section of stu.tools — **Hero**1% down the page

Features section of stu.tools — **Features**23% down the page

FAQ section of stu.tools — **FAQ**71% down the page

Email capture section of stu.tools — **Email capture**91% down the page

Footer section of stu.tools — **Footer**99% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (4 distinct marks)

Friction reduction1 of 2

Answers buyer objections FAQ How much does Stu cost? Does Stu work without an internet connection? What data does S

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

Free trial / freemium 1,084 of the 1,385 SaaS funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 12 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 9px (base ~19px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

16 of 22 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 96×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

14 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Oversized images

3 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 0.2 MB across 10 measurable resources, but 4 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#f1e8d8

accent#f1e8d8

bg#fbf6ec

surface#f1e8d8

text#5a5346

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox39px

Jumps over the lazy dog24px

A subheading in their voice23px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

9pxAa

10pxAa

11pxAa

12pxAa

14pxAa

16pxAa

17pxAa

18pxAa

21pxAa

23pxAa

24pxAa

39pxAa

WEIGHTS

Aa400

Aa500

Aa600

FAMILIES

Newsreader

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel