Body text size
type:Smallest body text is 10px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
4 tactics
$49 +5 more · subscription
saas · Jul 24, 2026
strategicflow.tech
55/100 Thin
Scores higher than 92% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 89%.
Measured from a 1-page capture. We did not walk past the entry page, so signals that live deeper in a funnel could not be seen.
How this was measured
Measured by Roentgen 1.7 on 2026-07-24. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 55 · mobile 55.
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
14 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Strategic Flow: Diagnoses why SaaS emails don't convert
- Meta description
Strategic Flow diagnoses why B2B SaaS emails get opened but nobody clicks. 59 structural teardowns. Score lift 3→9. A behavioral email architecture diagnostic tool.
- Headline
59 SaaS emails, torn down. The same 6 failures appear in almost all of them.
- Buttons and links
✕
DECLINE
ACCEPT
Get started: $49 →
Get started: $499 →
- Prices on the page
$49
$499
$299
$899
$2,500
$47
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $299/mo, $1,000/mo
Action path1 of 4
Offers a free trial or free tier
free trial
Trust & proof1 of 2
Puts a number on adoption
4M users
Friction reduction2 of 2
Answers buyer objections
What exactly does Strategic Flow diagnose? +
Offers a free trial or free tier
also shown under Action path
Value reinforcement1 of 2
Puts a number on adoption
also shown under Trust & proof
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Trusted-by logo wall
1,168 of the 1,539 funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
7 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 7 measured checks need work
Tap-target size (mobile)
mobile:40 of 50 interactive targets are under 44×44px on mobile.
smallest: “Menu” at 30×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing1
Line length
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#4a8fe7
accent#4a8fe7
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog19px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
DM Serif Display · Figtree
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 7 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
