Body text size
type:Smallest body text is 11px (base ~16px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
3 tactics
subscription
saas · Aug 9, 2026
startupalternatives.com
45/100 Thin
Scores higher than 43% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 32%.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 45 · mobile 45.
Walk 115 links on the entry page, 106 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
23 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Startup Alternatives — Alternatives to the tools you love
- Meta description
Hand-curated alternatives to the tools startups actually pay for — Stripe, Notion, Figma, Slack, Mailchimp, Vercel, Linear and more. Every listing covers what it is, who it's for, and what to use instead.
- Headline
Discover the best alternatives to popular startups & software
- Section headings
Analytics
Project Management
Newsletters & Email
Hosting & Deployment
Payments & Billing
Customer Support
Design & Whiteboards
Video & Calls
- Buttons and links
Analytics
Project Management
Newsletters & Email
Hosting & Deployment
Payments & Billing
All 112
Newsletters & Email 5
Transactional Email 3
Payments & Billing 4
Analytics 7
+2 more, not shown
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path3 of 4
Offers a free trial or free tier
free tier
Lead-capture form
text, email, password
Offers a demo or docs entry point
Documentation
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
backed by
Friction reduction1 of 2
Offers a free trial or free tier
also shown under Action path
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 9 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:81% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Hand-picked software. Zero algorithms.” at 2.68:1 (16px, #9b9ea5 on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:281 images are shipped at more than 2x the width shown.
“favicons?domain=segment.com&sz=64” is 64px wide, displayed at 16px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:119 of 179 interactive targets are under 44×44px on mobile.
smallest: “Log in” at 38×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing1
Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Not measurable1
Page weight
At least 0.3 MB across 122 measurable resources, but 198 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Language declared · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#eff6ff
text#5c5f66
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox66px
Jumps over the lazy dog21px
A subheading in their voice19px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
19pxAa
21pxAa
66pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Plus Jakarta Sans · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
