saas · Aug 9, 2026
55/100 Thin
Scores higher than 63% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 55%.
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 55 · mobile 55.
Walk 11 links on the entry page, 4 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionStableCommerce — Your own store from Etsy, in minutes.
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Plans that grow with your business.+8 more, not shown
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01 Can I keep selling on Etsy? +
02 Do I need technical skills? +
03 How does the Etsy import work? +
04 What are AI agents? +
05 Are there any fees besides the monthly price? ++2 more, not shown
$100
$65
$29
$1,500
$800
$50
$3,300
$40,000+11 more, not shown
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionfree, $29/mo, $800/mo, $50/mo
Start free
logos: Stable Commerce, Anton Goldshtein, Dima Makarenko, Store & Storefront, Email Market
expensive Building your store without Stable Commerce ITEM COST PER MONTH Site platform (S
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 12 measured checks need work1 could not be measured — not counted either way
81% of measurable text passes WCAG AA. 4+ runs fail.
worst: “AI agents included” at 3.05:1 (10px, #8a7a68 on #e6dcca). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest body text is 8px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
11 images are shipped at more than 2x the width shown.
“711d6c65-d808-4e9a-b566-04a8c3c29c82.web” is 640px wide, displayed at 266px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
56 of 94 interactive targets are under 44×44px on mobile.
smallest: “Menu” at 36×36px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
3 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:4 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:At least 1.0 MB across 24 measurable resources, but 57 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
