saas · Aug 9, 2026

softshill.com

40/100 Thin

Scores higher than 80% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 68%.

4 conversion tactics detected
1 page captured
11 UX checks
2 flagged

Walk 7 links seen, 1 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 40 · mobile 40.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

$0 +2 more

FAQPressFree trialPricing tiers

In their own words

16 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Reddit marketing agent | daily threads found, replies drafted | softshill
Meta description: softshill scans Reddit every day, finds the threads where your brand belongs, and drafts human-sounding replies. You post them yourself. Free for 3 days with 10 drafted replies, no card.
Headline: Sell your brand without sounding like it.
Section headings: It works the night shift.How it worksOne good reply works for months.We never touch your Reddit password.Try it free first.Quick answersTell it your brandIt works while you sleep+1 more, not shown
Buttons and links: Start free trial
Prices on the page: $0$49$490

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of softshill.com — **Nav**0% down the page

Hero section of softshill.com — **Hero**0% down the page

Pricing section of softshill.com — **Pricing**64% down the page

Footer section of softshill.com — **Footer**94% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $49/mo

Action path1 of 4

Offers a free trial or free tier Start free

Friction reduction2 of 2

Answers buyer objections Quick answers Is this against Reddit's rules? Will the replies sound like AI? What shows u

Offers a free trial or free tier also shown under Action path

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1,168 of the 1,539 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 12 measured checks need work

Body text size

type:body-text-size

Smallest body text is 10px (base ~19px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Landmark regions

structure:landmark-regions

No <main> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

12 of 15 interactive targets are under 44×44px on mobile.

smallest: “Terms” at 40×22px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Oversized images

2 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Keyboard reachability

4 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#d9f24f

accent#d9f24f

bg#f2efe9

surface#fbfaf6

text#191914

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox52px

Jumps over the lazy dog44px

A subheading in their voice23px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

18pxAa

19pxAa

23pxAa

44pxAa

52pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

Aa900

FAMILIES

Archivo

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel