Body text size
type:Smallest body text is 11px (base ~14px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Tools
1 tactic
saas · Aug 9, 2026
simpledevtools.org
23/100 Sparse
Scores higher than 4% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, fewer than 1% scored lower.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 10 · mobile 35.
Walk 61 links on the entry page, 56 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
25 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
All Developer Tools — Free Online Utilities | Simple Dev Tools
- Meta description
Browse free, privacy-first developer tools — JSON formatters, encoders, generators, security utilities, and more. Everything runs in your browser.
- Headline
All Developer Tools
- Section headings
Command Palette
Frequently Asked Questions
JWT Decoder
Base64 Encoder/Decoder
URL Encoder/Decoder
JSON Validator
Regex Tester
UUID Generator
+2 more, not shown- Buttons and links
Search tools... Ctrl + K
Feedback
All
AI / LLM
API
Design
DevOps
Encoding
Generators
JSON
+2 more, not shown
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionFriction reduction1 of 2
Answers buyer objections
Are these developer tools free to use?
What we didn’t find
10 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see10 of 11 applicable
Trusted-by logo wall
1,168 of the 1,539 funnels we checked
Free trial / freemium
1,084 of the 1,385 SaaS funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
13 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 12 measured checks need work1 could not be measured — not counted either way
Oversized images
weight:6 images are shipped at more than 2x the width shown.
“logo.svg” is 500px wide, displayed at 20px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:32 of 64 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 20×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
27 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
3 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Landmark regions
No <main> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Not measurable1
Text contrast (WCAG AA)
All 3 sampled text runs sit over images or gradients. effective contrast is not computable.
contrast:Clear4
Mobile viewport · Language declared · Page weight · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog24px
A subheading in their voice16px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
24pxAa
48pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
