saas · Aug 15, 2026

shiplog.ca

55/100 Thin

Scores higher than 63% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 55%.

4 conversion tactics detected
3 pages captured
11 UX checks
4 flagged

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 55 · mobile 55.

Walk 24 links on the entry page, 16 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 2 scans Same 4 conversion tactics detected since 2026-08-09.

4 tactics 2026-08-09
→
4 tactics 2026-08-15

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

$9 +3 more

Sticky CTAFree trialNo cardPricing tiers

Compare

▲ strongest

6 tactics

$9 +15 more

Sticky CTAComparisonFAQFree trialNo cardPricing tiers

Pricing.Md

▼ thinnest

3 tactics

$0 +2 more

Free trialNo cardPricing tiers

In their own words

24 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Feedback board, changelog and widget for SaaS founders · ShipLog
Meta description: Stop building features nobody asked for. Feedback board, changelog and embeddable widget for solo SaaS founders. $9/mo.
Headline: Stop building features nobody asked for.
Section headings: Everything you need. Nothing you don't.Your AI agent gets a seat on deck.How it worksOne plan. Everything included.Your users have opinions. Start listening.Feedback boardChangelogWidget+5 more, not shown
Buttons and links: Get started freeStart collecting feedback — freeTry it and see every optionGet started
Prices on the page: $9$0$90$79

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of shiplog.ca — **Nav**2% down the page

Hero section of shiplog.ca — **Hero**1% down the page

Pricing section of shiplog.ca — **Pricing**71% down the page

Footer section of shiplog.ca — **Footer**93% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“Every feature, no credit card”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit $9/mo, free, $79/mo

Action path1 of 4

Offers a free trial or free tier Free plan

Friction reduction2 of 2

Answers buyer objections Frequently asked questions

Offers a free trial or free tier also shown under Action path

Value reinforcement1 of 2

Compares itself against alternatives comparison grid: 13 rows

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1,168 of the 1,539 funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 11 measured checks need work1 could not be measured — not counted either way

Mobile viewport

mobile:mobile-viewport

No responsive viewport meta tag. the page will not scale on phones.

FixAdd <meta name="viewport" content="width=device-width, initial-scale=1">.

Body text size

type:body-text-size

Smallest body text is 11px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

41 of 45 interactive targets are under 44×44px on mobile.

smallest: “Tell us” at 43×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

12 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Oversized images

4 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 0.2 MB across 11 measurable resources, but 14 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Text contrast (WCAG AA) · Image alt text · Render-blocking resources

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table p2: comparison grid: 13 rowscomparison copy ShipLog vs Canny, Sleekplan and Upvoty · ShipLog

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.