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0 tactics
50% off · 1 proof point
no named tactics detected on this step
content · Aug 9, 2026
shapenship.com
0/100 Sparse
Fewer than 1% of 577 entry-page captures we have measured scored lower.
Walk 0 links seen on the entry page, and none were walkable past it. We only follow a[href], so a funnel behind a button or a login would not appear here.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. Per device: desktop 0 · mobile 0.
What we recorded
The funnel, frame by frame
1 step walked
In their own words
5 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Shape N Ship
- Meta description
Community of Makers shaping and shipping amazing products for the world
- Headline
Elite Community of Makers shaping and shipping amazing products for the World
- Section headings
Product Launch AI is now LIVE on Product Hunt
- Buttons and links
Become a member
What we didn’t find
5 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 5 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
15 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 14 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:0% of measurable text passes WCAG AA. 3+ runs fail. 73% of text was unmeasurable (over images/gradients). not counted either way.
worst: “Get 50% off with PH50” at 2.46:1 (16px, #f58a23 on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Worth knowing6
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
2 form fields rely on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Keyboard reachability
7 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.7 MB across 24 measurable resources, but 30 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear6
Mobile viewport · Body text size · Language declared · Image alt text · Inline validation · Tap-target size (mobile)
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#05fb93
accent#05fb93
bg#ffffff
surface#ffffff
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox45px
Jumps over the lazy dog19px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
14pxAa
16pxAa
18pxAa
19pxAa
45pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa900
FAMILIES
Epilogue-semibold · Arial
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
4 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionSections — structural bands identified on this funnel, cropped from its own capture
Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
