saas · Aug 25, 2026

setsmart.io

85/100 Strong

Scores higher than 95% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 94%.

How this was measured

Measured by Roentgen 1.26.1 on 2026-08-25. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 85 · mobile 85.

Walk 38 links on the entry page, 27 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
5 tactics

$50 +12 more  ·  1 proof point

FAQTrust badgesFree trialLogo wallDemo / docs
Pricing
02

Pricing

5 tactics

$25 +6 more

ComparisonFAQFree trialPricing tiersDemo / docs
Reviews
03

Reviews

▼ thinnest
4 tactics

$100 +3 more  ·  1 proof point

Trust badgesLogo wallPricing tiersDemo / docs

In their own words

44 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
AI Appointment Setter for Instagram & WhatsApp | SetSmart
Meta description
AI appointment setter that replies to your Instagram, WhatsApp and Messenger DMs, qualifies leads and books sales calls 24/7. Trusted by 500+ coaches and consultants. +34% qualified calls.
Headline
Your AI appointment setter turns your Instagram DMs into qualified sales calls
Section headings
SarahHandling your DMs with SetSmartFrom $50k to $110k a monthWhat our customers really say.Everything your AI setter doesAutomate your appointment booking with conversational AICreate your AI in just a few clicksUp and running in under 10 minutes+8 more, not shown
Buttons and links
Channels Channels 02Use Cases Use Cases 03Create My AI AgentWho is SetSmart for?Which channels does SetSmart support?Is there a risk of getting banned by Instagram?How long does it take to set up SetSmart?Will my prospects realize they're talking to an AI?Can I stay in control of conversations?How much does SetSmart cost?+2 more, not shown
Prices on the page
$50$110$50,000$72,000$110,000$72$100$10,000+5 more, not shown

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of setsmart.io
Nav0% down the page
Hero section of setsmart.io
Hero0% down the page
Pricing section of setsmart.io
Pricing17% down the page
Logos section of setsmart.io
Logos74% down the page
FAQ section of setsmart.io
FAQ89% down the page
Footer section of setsmart.io
Footer95% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“4.8/5”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $25/mo, $97/mo, $297/mo

Action path3 of 4

Puts proof in the first viewport 4.6/5 Trustpilot rating
Offers a free trial or free tier free trial
Offers a demo or docs entry point Documentation

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: Kevin William, @laura7, David, @alex_m, Mike

Friction reduction2 of 2

Answers buyer objections Frequently Asked Questions
Offers a free trial or free tier also shown under Action path

Value reinforcement1 of 2

Compares itself against alternatives comparison grid: 35 rows

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see4 of 11 applicable

Press / "as seen in" 508 of the 1,960 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 7 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

7 of 14 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

88% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Sign up” at 1:1 (13px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Form labels

a11y:form-labels

3 of 4 form fields have no label.

FixGive every input a <label> or aria-label; placeholders are not labels.

Named controls

a11y:named-controls

6 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

23 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

139 images are shipped at more than 2x the width shown.

“logo.png” is 1635px wide, displayed at 24px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

112 of 150 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 36×36px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

4 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Keyboard reachability

55 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability
Autocomplete hints

No autocomplete attributes across 1 field. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 3.7 MB across 237 measurable resources, but 388 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
accent#18181b
bg#ffffff
surface#fafafa
text#3f3f46
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog36px
A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
24pxAa
30pxAa
36pxAa
48pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa600
Aa700
FAMILIES
Fustat · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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