Body text size
type:Smallest body text is 10px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
5 tactics
$99 +2 more
saas · Aug 18, 2026
serpdelta.com
45/100 Thin
Scores higher than 49% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 38%.
How this was measured
Measured by Roentgen 1.25.1 on 2026-08-18. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 50 · mobile 40.
What we recorded
The funnel, frame by frame
3 steps walkedIn their own words
32 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
SerpDelta — See what changed in your Google rankings
- Meta description
Pages gaining traffic, pages losing traffic, and the keywords driving the change. Daily monitoring from your actual Google Search Console data. Free.
- Headline
Your Google rankings changed. Do you know which pages?
- Section headings
Private by design.
What you see when you log in
How it works
Pricing
See what changed in your rankings
SerpDelta connects to Google Search Console
Your dashboard answers one question
Every keyword you rank for
+6 more, not shown- Buttons and links
/blog/seo-guide/ ↓86 clicks · ↓1,534 impr
/pricing/ ↓23 clicks · ↓890 impr
/features/api-docs/ ↓12 clicks · ↓445 impr
/blog/api-authentication/ ↑142 clicks · ↑3,201 impr
/integrations/ ↑58 clicks · ↑1,847 impr
/changelog/ ↑21 clicks · ↑678 impr
/docs/webhooks/ ↑14 clicks · ↑412 impr
#4 api authentication best practices 2,100 impr
#9 webhook setup guide 412 impr
#6 oauth2 tutorial 1,101 impr
+2 more, not shown- Prices on the page
$99
$0
$5
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
4 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $99/mo
Action path2 of 4
Offers a free trial or free tier
Free $0
Offers a demo or docs entry point
docs link
Friction reduction2 of 2
Answers buyer objections
What is SerpDelta?
Offers a free trial or free tier
also shown under Action path
What we didn’t find
7 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see7 of 11 applicable
Trusted-by logo wall
1,168 of the 1,539 funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
9 run · 3 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 8 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:43% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Losing traffic” at 1.47:1 (10px, #d1d5db on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Tap-target size (mobile)
mobile:22 of 36 interactive targets are under 44×44px on mobile.
smallest: “Theme: auto” at 24×24px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Not measurable1
Page weight
At least 0.1 MB across 18 measurable resources, but 34 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Mobile viewport · Language declared · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#111827
accent#111827
bg#ffffff
surface#ffffff
text#9ca3af
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog30px
A subheading in their voice24px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
14pxAa
18pxAa
20pxAa
24pxAa
30pxAa
48pxAa
WEIGHTS
Aa200
Aa400
Aa500
Aa700
FAMILIES
-apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
