saas · Aug 9, 2026

scrappystartups.com

10/100 Sparse

Scores higher than 23% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 4%.

Walk 5 links seen, 5 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 10 · mobile 10.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 1

What we recorded

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
0 tactics

$4.2 +3 more  ·  subscription

no named tactics detected on this step

In their own words

8 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Scrappy Startups — Profitable Bootstrapped Startups That Make Money
Meta description
A hand-picked directory of profitable bootstrapped startups and exactly how they make money — real revenue, founder tweets, and the growth tactics that worked.
Headline
Ideas that make money.
Buttons and links
Get the drop →
Prices on the page
$4.2$830$13.8$38.2

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path1 of 4

Lead-capture form email, select

What we didn’t find

10 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see10 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked
Trusted-by logo wall 1,168 of the 1,539 funnels we checked
Free trial / freemium 1,084 of the 1,385 SaaS funnels we checked
Pricing tiers 699 of the 1,385 SaaS funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Demo / docs entry 477 of the 1,393 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 12 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

45% of measurable text passes WCAG AA. 4+ runs fail.

worst: “New profitable startups in your inbox. No spam, unsubscribe ” at 2.35:1 (13px, #a6a49a on #faf8f1). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 12px (base ~17px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

13 of 14 interactive targets are under 44×44px on mobile.

smallest: “PROJECT BY JAISAL ↗” at 149×17px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Form labels

1 form field relies on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Oversized images

4 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images
Keyboard reachability

42 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.0 MB across 9 measurable resources, but 8 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#7ee787
accent#7ee787
bg#ffffff
surface#ffffff
text#56554c
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox42px
Jumps over the lazy dog19px
A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
19pxAa
42pxAa
WEIGHTS
Aa400
Aa600
Aa700
Aa800
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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