saas · Aug 9, 2026

salestrics.com

25/100 Sparse

Scores higher than 13% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 7%.

2 conversion tactics detected
3 pages captured
13 UX checks
5 flagged

How this was measured

Measured by Roentgen 1.21 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 25 · mobile 25.

Walk 75 links on the entry page, 57 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

4 tactics

ReviewsFree trialNo cardLogo wall

Solutions

1 tactic

Free trial

Demo

▼ thinnest

1 tactic

Free trial

In their own words

22 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Salestrics | All-in-One CRM & Revenue Workspace for Startups
Meta description: CRM, mail, docs, and support for startup revenue teams — one workspace, one login. Connect Cursor and Claude to live pipeline data through Salestrics MCP. Free to start.
Headline: All-in-one CRM & revenue workspace for startups — with agent-ready MCP.
Section headings: Connect AI agents to live revenue dataYour team and your agents share one record graphWHO WE AREWHAT WE DOHOW WE DO ITLEGAL & PRICINGEverything belongs to the accountYour team starts with context+1 more, not shown
Buttons and links: Who We AreWhat We DoHow We Do ItOpen appStart freeCRM for startupsExplore Salestrics MCPMCP setup playbookWhy connected context mattersJoin Connect Meeting

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of salestrics.com — **Nav**0% down the page

Hero section of salestrics.com — **Hero**1% down the page

Footer section of salestrics.com — **Footer**92% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path1 of 4

Offers a free trial or free tier Start free

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (5 distinct marks)

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

6 of 13 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

88% of measurable text passes WCAG AA. 4+ runs fail. 68% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Open app” at 3.97:1 (13px, #ffffff on #fd112d). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~10px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Horizontal overflow

layout:horizontal-overflow

The page scrolls ~48px horizontally at 1440px wide. content spills past the viewport.

FixFind the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.

Oversized images

weight:oversized-images

17 images are shipped at more than 2x the width shown.

“favicon.svg” is 2000px wide, displayed at 28px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

116 of 152 interactive targets are under 44×44px on mobile.

smallest: “Open menu” at 40×40px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

13 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Not measurable1

Page weight

At least 2.0 MB across 14 measurable resources, but 48 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#111820

accent#111820

bg#ffffff

surface#e2e5ea

text#ffffff

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox72px

Jumps over the lazy dog58px

A subheading in their voice44px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

17pxAa

23pxAa

24pxAa

44pxAa

58pxAa

72pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Red Hat Display

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel