saas · Aug 9, 2026

saas.fyi

30/100 Sparse

Scores higher than 19% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 11%.

2 conversion tactics detected
3 pages captured
11 UX checks
3 flagged

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 30 · mobile 30.

Walk 154 links on the entry page, all walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

1 tactic

subscription

Trust badges

Collections

▼ thinnest

0 tactics

no named tactics detected on this step

Compare

▲ strongest

3 tactics

Trust badgesFree trialPricing tiers

In their own words

13 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Human-curated directory of the best SaaS tools
Meta description: Discover a handpicked collection of the best SaaS tools to build, launch, and grow your business
Headline: Find the tool you actually need.
Section headings: COLLECTIONSALL TOOLSAI NotetakersSaaS Directories & Launch PlatformsEmail Sending PlatformsTo-Do List AppsLovable AlternativesGoogle Analytics Alternatives+2 more, not shown

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of saas.fyi — **Nav**0% down the page

Footer section of saas.fyi — **Footer**98% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $4.99/mo, $15/seat, $47/mo

Action path1 of 4

Offers a free trial or free tier free tier

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Trusted-by logo wall 1,168 of the 1,539 funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 11 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

25% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Meetings” at 2.1:1 (12px, #b3b3b3 on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 11px (base ~15px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

212 images are shipped at more than 2x the width shown.

“logo.svg” is 1024px wide, displayed at 26px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

86 of 231 interactive targets are under 44×44px on mobile.

smallest: “Directory” at 54×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

4 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 1.2 MB across 113 measurable resources, but 102 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#ffffff

accent#ffffff

bg#ffffff

surface#f5f5f4

text#8a8a8a

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox76px

Jumps over the lazy dog21px

A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

17pxAa

18pxAa

21pxAa

76pxAa

WEIGHTS

Aa400

Aa450

Aa500

Aa600

Aa650

Aa700

FAMILIES

Inter var

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel