saas · Aug 3, 2026

runassay.app

35/100 Sparse

Scores higher than 25% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 15%.

3 conversion tactics detected
3 pages captured
15 UX checks
5 flagged

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 35 · mobile 35.

Walk 5 links on the entry page, 3 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

4 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 4 scans Same 3 conversion tactics detected since 2026-07-28.

3 tactics 2026-07-28
→
3 tactics 2026-07-30
→
3 tactics 2026-08-02
→
3 tactics 2026-08-03

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

2 tactics

Trust badgesFree trial

Pricing

2 tactics

$0 +3 more

SubscriptionFAQ

Signup

▼ thinnest

0 tactics

no named tactics detected on this step

In their own words

12 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Assay - The personal CRM that keeps your relationships warm
Meta description: Assay reminds you who to reconnect with, remembers every conversation, and drafts the message. A personal CRM for staying in touch with the people who matter.
Headline: The personal CRM that keeps your relationships warm.
Section headings: Your network, in strata.How Assay worksSocial proofReady to stop losing touch?Grade everyone by how close they are, from Inner Circle to Acquaintance.See exactly who you're due to reach out to, and send a check-in in seconds.Keep a quiet memory of every conversation so nothing important is forgotten.
Buttons and links: SIGN INSTART FOR FREE

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path2 of 4

Offers a free trial or free tier Start free

Lead-capture form emailAddress, password, legalAccepted

Friction reduction2 of 2

Answers buyer objections What happens when I hit my contact limit? Can I cancel anytime? Is my data safe?

Offers a free trial or free tier also shown under Action path

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see8 of 11 applicable

Trusted-by logo wall 1,168 of the 1,539 funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

6 of 15 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

78% of measurable text passes WCAG AA. 4+ runs fail. 29% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Sign in” at 2.11:1 (13px, #c4983a on #ece5cc). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 8px (base ~12px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Input types

forms:input-types

1 field uses type="text" for email or phone. mobile keyboards will not adapt.

“emailAddress”

FixUse type="email" / type="tel" so phones show the right keyboard.

Tap-target size (mobile)

mobile:tap-target-size-mobile

36 of 39 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 50×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

3 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Oversized images

1 image is shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Keyboard reachability

3 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.8 MB across 25 measurable resources, but 88 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#ece5cc

accent#ece5cc

bg#f5f0e4

surface#ece5cc

text#1c1508

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox160px

Jumps over the lazy dog56px

A subheading in their voice48px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

8pxAa

9pxAa

10pxAa

11pxAa

12pxAa

14pxAa

18pxAa

22pxAa

28pxAa

48pxAa

56pxAa

160pxAa

WEIGHTS

Aa300

Aa400

Aa500

Aa560

FAMILIES

Cormorant Garamond · DM Mono

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel