saas · Aug 15, 2026

reporters.io

75/100 Strong

Scores higher than 88% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 85%.

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 75 · mobile 75.

Walk 30 links on the entry page, 15 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 2 scans Same 7 conversion tactics detected since 2026-08-09.
  1. 7 tactics 2026-08-09
  2. 7 tactics 2026-08-15

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

▲ strongest
7 tactics

$5 +2 more  ·  1 proof point

FAQTrust badgesPressFree trialLogo wallUsage proofPricing tiers
Plans
02

Plans

4 tactics

$35 +1 more  ·  30% off  ·  subscription  ·  1 proof point

FAQFree trialNo cardPricing tiers
Signup
03

Signup

▼ thinnest
1 tactic
Free trial

In their own words

34 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Best Journalist Contact Database | Reporters.io
Meta description
Use the most accurate journalist contact database to find journalists by beat, outlet, or region. Streamline your PR outreach with verified contact info.
Headline
Best Journalist Contact Database
Section headings
It's super easy to find journalists.Our journalist contact database covers top media outletsUse our journalist contact database for every need to find journalists for PR, marketing, and brand teamsFind journalists in 3 simple stepsOur FeaturesWhy Choose Reporters.io?PricingFrequently Asked Questions+8 more, not shown
Buttons and links
FeaturesLoginTechCrunchStartupsVenture CapitalAIHide FiltersContacts 20Outlets 19Locations 1+2 more, not shown
Prices on the page
$5$35$85

Sections

6 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of reporters.io
Nav0% down the page
Hero section of reporters.io
Hero1% down the page
Logos section of reporters.io
Logos19% down the page
Pricing section of reporters.io
Pricing66% down the page
FAQ section of reporters.io
FAQ75% down the page
Footer section of reporters.io
Footer94% down the page

Elements

2 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Guarantee element
Guarantee“Money Back Guarantee”
No credit card element
No credit card“No credit card required Cancel anytime Setup in 5 minutes”

What we found

7 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit $35/mo, $85/mo, free

Action path2 of 4

Offers a free trial or free tier free trial
Lead-capture form firstName, lastName, emailAddress, password

Trust & proof2 of 2

Shows customer logos or a trusted-by claim logos: Email, Linkedin, X, website
Puts a number on adoption 200+Teams

Friction reduction2 of 2

Answers buyer objections Frequently Asked Questions
Offers a free trial or free tier also shown under Action path

Value reinforcement1 of 2

Puts a number on adoption also shown under Trust & proof

What we didn’t find

4 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see4 of 11 applicable

Demo / docs entry 477 of the 1,393 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 15 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

87% of measurable text passes WCAG AA. 4+ runs fail.

worst: “US” at 2.54:1 (12px, #9ca3af on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

41 images are shipped at more than 2x the width shown.

“image?url=%2F_next%2Fstatic%2Fmedia%2Fem” is 512px wide, displayed at 30px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Input types

forms:input-types

1 field uses type="text" for email or phone. mobile keyboards will not adapt.

“emailAddress”

FixUse type="email" / type="tel" so phones show the right keyboard.

Tap-target size (mobile)

mobile:tap-target-size-mobile

145 of 160 interactive targets are under 44×44px on mobile.

smallest: “Show password” at 40×24px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing5

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

3 form fields rely on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Autocomplete hints

No autocomplete attributes across 4 fields. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 1.1 MB across 87 measurable resources, but 131 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#030712
accent#030712
bg#ffffff
surface#f3f4f6
text#475569
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog48px
A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
40pxAa
48pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
recoleta · ui-sans-serif
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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