saas · Aug 15, 2026

referent.law

65/100 Partial

Scores higher than 75% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 70%.

6 conversion tactics detected
3 pages captured
10 UX checks
3 flagged

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 65 · mobile 65.

Walk 35 links on the entry page, 20 walkable. 1 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

5 tactics

Sticky CTAComparisonFAQPressLogo wall

Compare

▼ thinnest

0 tactics

no named tactics detected on this step

Compare

4 tactics

$99 +1 more

ComparisonFAQNo cardPricing tiers

In their own words

22 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: AI for Lawyers & Law Firms | Referent
Meta description: Referent is AI-native legal practice management software. Legal AI agents handle the operational work while lawyers focus on clients and growth.
Headline: Turn your law firm AI-native
Section headings: Run your practice through chatSee Referent in actionFor professionals who see what's nextThree ways to run a firmReady on day oneYour firm, in your pocketYour firm, inside your AI appsYour data belongs to your firm. Period.+8 more, not shown
Buttons and links: Sign in Apply for Private BetaWei Zhang Documents: 14 · Matters: 2 · Mails: 6 ArchivedDownload on the App Store

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of referent.law — **Nav**0% down the page

Logos section of referent.law — **Logos**63% down the page

FAQ section of referent.law — **FAQ**88% down the page

Footer section of referent.law — **Footer**98% down the page

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit $129/user, free, $99/user

Action path1 of 4

Offers a free trial or free tier no credit card

Trust & proof1 of 2

Shows customer logos or a trusted-by claim backed by

Friction reduction2 of 2

Answers buyer objections Questions worth asking What is an AI-native law firm? How do I turn my law firm AI-native?

Offers a free trial or free tier also shown under Action path

Value reinforcement1 of 2

Compares itself against alternatives comparison table: Capability · No system Docs, sheets, inbox · Traditional CRM A system of

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 11 applicable

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 4 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

4 of 10 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

94% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Status” at 3.7:1 (13px, #746d66 on #121110). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

26 images are shipped at more than 2x the width shown.

“image.png” is 1600px wide, displayed at 192px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

84 of 112 interactive targets are under 44×44px on mobile.

smallest: “Home” at 34×15px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

39 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Keyboard reachability

52 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 2.4 MB across 58 measurable resources, but 37 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table home: comparison table: Capability · No system Docs, sheets, inbox · Traditional CRM A system ofcomparison copy Referent vs CosmoLex (2026) | Referent

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#121110

accent#121110

bg#f4efe6

surface#f4efe6

text#9a9288

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox64px

Jumps over the lazy dog48px

A subheading in their voice32px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

20pxAa

24pxAa

32pxAa

48pxAa

64pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

FAMILIES

Baskervville · Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel