Body text size
type:Smallest body text is 8px (base ~20px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
subscription · 1 proof point
saas · Aug 9, 2026
recip.407.studio
20/100 Sparse
Scores higher than 36% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 23%.
Walk 6 links seen on the entry page, and none were walkable past it. We only follow a[href], so a funnel behind a button or a login would not appear here.
How this was measured
Measured by Roentgen 1.21 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 20 · mobile 20.
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
30 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Recipe Keeper · Every recipe. One pocket cookbook.
- Meta description
Capture recipes from anywhere: the web, Instagram, photos, screenshots, PDFs. Let AI turn them into a beautifully organized cookbook that syncs across all your devices.
- Headline
Every recipe. One pocket cookbook.
- Section headings
Smoky Black Bean Veggie Burger
Built for the way you actually find recipes.
Master your kitchen in three easy steps.
Plan the week in seconds.
Your kitchen, on every screen.
Everything you might be wondering.
Your next favorite recipe is one tap away.
What You’ll Need
+7 more, not shown- Buttons and links
Get the app
Add to Meal
Start Cooking
View Original Recipe
9:00 PM Add late snack
Is Recipe Keeper free?
Which platforms are supported?
How does the AI recipe import work?
Will my recipes sync across devices?
How do I cancel my subscription?
+2 more, not shown
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionTrust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: Avocado toast & eggs, Greek yogurt parfait, Pasta primavera
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Free trial / freemium
1,084 of the 1,385 SaaS funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 11 measured checks need work
Text contrast (WCAG AA)
contrast:83% of measurable text passes WCAG AA. 4+ runs fail.
worst: “PM” at 2.6:1 (9px, #8b8f95 on #e9e4f0). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:21 images are shipped at more than 2x the width shown.
“app-icon.png” is 1536px wide, displayed at 32px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:18 of 32 interactive targets are under 44×44px on mobile.
smallest: “Watch how it works” at 158×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Page weight
At least 2.6 MB across 26 measurable resources. 6 cross-origin resources did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#faf1e5
accent#faf1e5
bg#fbf6ec
surface#ffffff
text#54595f
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox22px
Jumps over the lazy dog20px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
8pxAa
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
22pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
-apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
