Body text size
type:Smallest body text is 9px (base ~15px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
$600 +2 more
saas · Aug 5, 2026
rafterhome.com
10/100 Sparse
Scores higher than 23% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 4%.
Walk 9 links seen, 7 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.19 on 2026-08-05. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 10 · mobile 10.
What we recorded
Progress
5 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
Unchanged across 5 scans
Same 1 conversion tactic detected since 2026-07-25.
- 1 tactic 2026-07-25
- 1 tactic 2026-07-30
- 1 tactic 2026-08-02
- 1 tactic 2026-08-03
- 1 tactic 2026-08-05
The funnel, frame by frame
1 step walkedIn their own words
25 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Rafter | Home Management Membership for New Homeowners
- Meta description
Rafter is a home management membership that helps new homeowners save on insurance, catch problems early, and keep their home running smoothly. Join today.
- Headline
Your home, always looked after.
- Section headings
Always on. Always saving. Always there.
Part monitoring. Part AI. Part expert team.
You share an address. We do the rest.
We think about your home 24/7 so you don't have to.
What members say
Have a home question right now?
Your savings start on day one.
Always-on monitoring
+7 more, not shown- Buttons and links
Get Started
Subscribe
Try Rafter for free
Try Rafter for free →
- Prices on the page
$600
$847
$3,000
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionTrust & proof1 of 2
Shows customer logos or a trusted-by claim
logos: Rafter, Listed on PitchWall, Verified on Endors, Listed on Turbo0, Listed on Market
What we didn’t find
10 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see10 of 11 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Free trial / freemium
1,084 of the 1,385 SaaS funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
17 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 16 measured checks need work1 could not be measured — not counted either way
Named controls
a11y:11 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Landmark regions
structure:No <main> or <header> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:21 of 27 interactive targets are under 44×44px on mobile.
smallest: “(unnamed)” at 20×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing6
Line length
9 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Oversized images
2 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Keyboard reachability
17 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Autocomplete hints
No autocomplete attributes across 1 field. browsers cannot autofill.
FixAdd autocomplete="email"/"tel"/"name" to identity fields.
forms:Not measurable1
Page weight
At least 0.4 MB across 11 measurable resources, but 70 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear6
Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#1b5199
accent#1b5199
bg#f5f8fc
surface#f9fafb
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox56px
Jumps over the lazy dog40px
A subheading in their voice18px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
17pxAa
18pxAa
40pxAa
56pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Source Serif 4 · Manrope
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
