content · Aug 9, 2026

purityradar.com

18/100 Sparse

Scores higher than 25% of 1,391 multi-step funnels we have measured.

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. Per device: desktop 35 · mobile 0.

Walk 101 links on the entry page, 97 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Rankings
Step 1 · Rankings1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Rankings
01

Rankings

▲ strongest
0 tactics

no named tactics detected on this step

Rankings
02

Rankings

0 tactics

no named tactics detected on this step

Rankings
03

Rankings

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

5 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Water System Rankings — Lowest Safety Scores by State · PurityRadar
Meta description
The large US public water systems with the lowest PurityRadar safety scores, from EPA violation, enforcement, and PFAS data — plus rankings for every state.
Headline
Water systems with the lowest safety scores
Section headings
Largest systems with the lowest scoresRankings by state

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path1 of 1

Puts proof in the first viewport Systems serving 50,000+ people, ranked lowest score first.

What we didn’t find

4 of 5 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see4 of 5 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 11 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

66% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Scores reflect EPA public records (violations, enforcement, ” at 2.22:1 (12px, #9aa9bd on #f3f7fd). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 11px (base ~12px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

18 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Oversized images

weight:oversized-images

12 images are shipped at more than 2x the width shown.

“submitaitools.png” is 600px wide, displayed at 126px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

101 of 136 interactive targets are under 44×44px on mobile.

smallest: “Maps” at 60×38px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing2

Line length

15 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 0.0 MB across 6 measurable resources, but 39 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#0b2744
accent#0b2744
bg#ffffff
surface#f4f8fe
text#0e1d2f
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox44px
Jumps over the lazy dog24px
A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
18pxAa
20pxAa
24pxAa
44pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Archivo · IBM Plex Mono
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

3 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Sections — structural bands identified on this funnel, cropped from its own capture

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

Similar crawls