affiliate · Aug 3, 2026

purelyvitalliving.com

45/100 Thin

Scores higher than 43% of 1,391 multi-step funnels we have measured. Among the 80 affiliate funnels in that group, higher than 71%.

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 10 that apply to an affiliate funnel. Per device: desktop 45 · mobile 45.

Walk 134 links on the entry page, 126 walkable. 5 matched a funnel step; we captured 4 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

1 tactic

$99.00 +9 more

Logo wall
Category
02

Category

▲ strongest
2 tactics
ReviewsLogo wall
Shop
03

Shop

1 tactic
Logo wall
Product Category
04

Product Category

▼ thinnest
1 tactic

$220.00 +24 more

Logo wall

In their own words

37 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
PurelyVital Living | Wellness Tips for Sleep, Gut health & Energy
Meta description
Discover trusted wellness tips, sleep optimization guides, gut health advice, energy support, supplements, and healthy living strategies at PurelyVital Living.
Headline
Natural Wellness, Sleep & Healthy Living Tips
Section headings
Shop by Wellness GoalTop Wellness ProductsTimeline Mitopure Urolithin ANature Made Vitamin D3 2000 IU SoftgelsGarden of Life Probiotics Review & BenefitsVitruvi Stone Diffuser White & Lavender OilCategoriesLegal+4 more, not shown
Buttons and links
Join FreeSearchMore Wellness Posts →Visit Wellness StoreShop NowMore Energy Tips →More SupplementsMore WellnessMore in SleepBuy on Amazon+2 more, not shown
Prices on the page
$99.00$15.99$124.99$124.99.$115.99$115.99.$29.99$29.99.+2 more, not shown

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Price anchor element
Price anchor“$124.99”

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Ranks options in a best-of list ranked list

Action path1 of 2

Sends visitors to a merchant to buy Buy on Amazon

Trust & proof2 of 3

Shows customer logos or a trusted-by claim logo wall (23 distinct marks)
Discloses its affiliate relationship disclosure present

What we didn’t find

6 of 10 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see6 of 10 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

5 of 14 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 12px (base ~13px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

3 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Render-blocking resources

weight:render-blocking-resources

39 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

7 images are shipped at more than 2x the width shown.

“Contemplative-Man-by-the-Window.png.webp” is 1439px wide, displayed at 396px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

218 of 311 interactive targets are under 44×44px on mobile.

smallest: “Home” at 36×15px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

14 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

8 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

10 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name
Keyboard reachability

22 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Not measurable1

Page weight

At least 0.6 MB across 48 measurable resources, but 202 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Inline validation

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

deriveda deterministic summary generated only from measured facts. labeled, never an LLM guess

Page matches the Bridge Funnel’s listicle pattern — ranked recommendations with disclosure/outbound offers

Ranked "best of" list home: ranked listAffiliate disclosure home: disclosure presentOutbound offer CTAs home: Buy on Amazon

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#805aed
accent#805aed
bg#ffffff
surface#f5f5f5
text#26222f
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog42px
A subheading in their voice32px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
12pxAa
13pxAa
14pxAa
16pxAa
17pxAa
18pxAa
20pxAa
24pxAa
28pxAa
32pxAa
42pxAa
64pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Sora · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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