Body text size
type:Smallest body text is 10px (base ~20px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
5 tactics
$4 +5 more
saas · Aug 26, 2026
pingparrot.app
60/100 Partial
Scores higher than 66% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 58%.
How this was measured
Measured by Roentgen 1.26.1 on 2026-08-26. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 60 · mobile 60.
Walk 39 links on the entry page, 25 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.
What we recorded
The funnel, frame by frame
4 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
28 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
PingParrot — On-Call Paging & Escalation Alerts for Teams
- Meta description
PingParrot delivers repeating push notifications, on-call scheduling, and escalation policies for critical alerts. Free to start — no credit card required.
- Headline
Alerts that repeat until someone answers.
- Section headings
How it works
Push. Email. SMS. Every page, every channel.
Everything your on-call team needs
Simple, honest pricing
Built for teams that can't miss a thing
Also built for families & elder care
Ready to stop missing critical alerts?
Send a Page
+7 more, not shown- Buttons and links
Get Started Free
Start for Free
Download on the App Store
Start Free, Scale Up
- Prices on the page
$4
$0
$8
$32
$12
$44
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $0/mo, $32/mo, $12/mo
Action path3 of 4
Offers a free trial or free tier
Start for Free
Lead-capture form
team_name, name, email, password
Offers a demo or docs entry point
docs link
Friction reduction2 of 2
Answers buyer objections
Frequently asked questions
Offers a free trial or free tier
also shown under Action path
What we didn’t find
6 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 11 applicable
Trusted-by logo wall
1,168 of the 1,539 funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 13 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:88% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Get Started Free” at 2.24:1 (14px, #ffffff on #00c49a). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Landmark regions
structure:No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
Tap-target size (mobile)
mobile:70 of 92 interactive targets are under 44×44px on mobile.
smallest: “Pricing” at 47×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
9 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Oversized images
2 images are shipped at more than 2x the width shown.
FixServe responsive sizes (srcset/sizes) matching the rendered width.
weight:Not measurable1
Page weight
At least 0.1 MB across 8 measurable resources, but 20 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear5
Mobile viewport · Language declared · Image alt text · Render-blocking resources · Inline validation
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#00c49a
accent#00c49a
bg#0d1829
surface#0d1829
text#ffffff
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog36px
A subheading in their voice30px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
20pxAa
30pxAa
36pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Instrument Sans
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
