content · Aug 15, 2026

phototoexcel.info

65/100 Partial

Scores higher than 96% of 577 entry-page captures we have measured.

3 conversion tactics detected
1 page captured
10 UX checks
1 flagged

Walk 14 links seen, 4 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. Per device: desktop 65 · mobile 65.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 2 scans Same 3 conversion tactics detected since 2026-08-09.

3 tactics 2026-08-09
→
3 tactics 2026-08-15

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

ComparisonFAQPressFree trial

In their own words

18 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Photo to Excel — Convert Table Photos to Spreadsheet
Meta description: Photo to Excel turns table photos and screenshots into editable .xlsx files. Merge images, remove duplicates, preview and download free with no login required.
Headline: Photo to Excel
Section headings: From table screenshot to editable ExcelWhat is photo to excel?Why choose photo to excel?Photo to Excel vs manual entryHow to use photo to excelPhoto to excel benefitsWho uses photo to excel?Tips for better photo to excel results+5 more, not shown
Buttons and links: Sign InConvert to Excel

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Hero section of phototoexcel.info — **Hero**1% down the page

Footer section of phototoexcel.info — **Footer**30% down the page

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Friction reduction1 of 1

Answers buyer objections Photo to excel FAQ

Value reinforcement1 of 1

Compares itself against alternatives comparison table: Dimension · Manual entry · Photo to Excel

What we didn’t find

2 of 5 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see2 of 5 applicable

Proof above the fold 314 of the 1,968 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 2 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

2 of 10 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 12px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

17 of 86 interactive targets are under 44×44px on mobile.

smallest: “About” at 44×21px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

20 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Oversized images

1 image is shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 1.7 MB across 63 measurable resources, but 19 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Playbook match

1 matched

which funnel play this page runs — measured, evidence-quoted

derived

MATCH Playbook #3 — Intent-Match Funnelstrategy guide

Comparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy

comparison table home: comparison table: Dimension · Manual entry · Photo to Excelcomparison copy Photo to Excel vs manual entry

A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →

Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#f7f8fa

accent#f7f8fa

bg#ffffff

surface#f7f8fa

text#6b7280

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox36px

Jumps over the lazy dog24px

A subheading in their voice18px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

14pxAa

16pxAa

18pxAa

24pxAa

36pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Geist

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel