saas · Aug 9, 2026

ozfinancehub.com.au

13/100 Sparse

Scores higher than 13% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 7%.

2 conversion tactics detected
3 pages captured
9 UX checks
2 flagged

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 25 · mobile 0.

Walk 147 links on the entry page, 137 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Tools

▲ strongest

2 tactics

$75,000 +7 more

Trust badgesFree trial

Tools

1 tactic

$400 +1 more

FAQ

Tools

▼ thinnest

1 tactic

$250 +24 more

FAQ

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: All Calculators – Australian Tax & Finance Tools 2026–27 | Oz Finance Hub
Meta description: 50+ Australian finance calculators: salary tax, HELP/HECS, super, stamp duty, mortgage, CGT, DASP and more. Built on 2026–27 ATO rates. Unlock saved results and PDF exports with Premium.
Headline: All Calculators
Section headings: Browse by categoryFeatured calculatorsIncome & TaxRetirement & SuperStudent LoansInvestmentsHousingSavings+3 more, not shown
Buttons and links: Search /ToolsSign inCookie Preferences
Prices on the page: $75,000$250$750$500$540$40,000$400$1.5

Sections

2 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of ozfinancehub.com.au — **Nav**0% down the page

Footer section of ozfinancehub.com.au — **Footer**94% down the page

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path1 of 4

Offers a free trial or free tier $500 free

Friction reduction2 of 2

Answers buyer objections Frequently asked questions

Offers a free trial or free tier also shown under Action path

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see9 of 11 applicable

Trusted-by logo wall 1,168 of the 1,539 funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 9 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 11px (base ~20px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Oversized images

weight:oversized-images

6 images are shipped at more than 2x the width shown.

“logo.png?v=2” is 2930px wide, displayed at 178px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Tap-target size (mobile)

mobile:tap-target-size-mobile

31 of 67 interactive targets are under 44×44px on mobile.

smallest: “disclaimer” at 51×14px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Line length

23 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Not measurable1

Page weight

At least 3.1 MB across 411 measurable resources, but 180 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear5

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#ffffff

accent#ffffff

bg#ffffff

surface#fdfdfc

text#677183

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog24px

A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

11pxAa

12pxAa

14pxAa

18pxAa

20pxAa

24pxAa

48pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

Plus Jakarta Sans · Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel