saas · Aug 15, 2026

orla.finance

55/100 Thin

Scores higher than 63% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 55%.

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 55 · mobile 55.

Walk 85 links on the entry page, 77 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 3

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected 5 → 4 across 2 scans since 2026-08-10. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
  1. 5 tactics 2026-08-10
  2. 4 tactics 2026-08-15

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

2 tactics

$48,204 +24 more  ·  subscription

Trust badgesFree trial
En
02

En

▼ thinnest
2 tactics
Trust badgesFree trial
En
03

En

▲ strongest
4 tactics

$25 +10 more  ·  save 25%  ·  subscription  ·  1 proof point

ComparisonFAQFree trialPricing tiers

In their own words

48 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Orla: one workspace for all your money, personal, family, business
Meta description
A space for each pot of money, with its own members and its own books. Banks, exchanges and wallets land in one ledger, priced in your currency, with a cost basis that survives a swap.
Headline
One workspace for all your money: personal, family, business
Section headings
Five ways in. After that it is all one list.Whatever it came from, it lands in the same list.What came in, what went out, and what is left this month.The group chat is the input form.Your own AI gets a wallet, a card and a ceiling.The same numbers on your phone, offline too.Everything that has to happen between payday and the tax file.A space per pot of money, with its own members and rules.+8 more, not shown
Buttons and links
Product ⌄Who it's for ⌄CookiesStart free
Prices on the page
$48,204$1,004$52,109$3,905$28,140$20,064$42$18+17 more, not shown

Sections

4 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of orla.finance
Nav0% down the page
Hero section of orla.finance
Hero1% down the page
Pricing section of orla.finance
Pricing37% down the page
Footer section of orla.finance
Footer95% down the page

What we found

4 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Offer clarity1 of 1

Makes the pricing ladder explicit free, $25/mo, $59/mo, $149/mo

Action path1 of 4

Offers a free trial or free tier Free plan

Friction reduction2 of 2

Answers buyer objections Why is Pro $59 when YNAB is $15? What happens when I stop paying? Can I get a refund? Does
Offers a free trial or free tier also shown under Action path

Value reinforcement1 of 2

Compares itself against alternatives comparison grid: 29 rows

What we didn’t find

7 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see7 of 11 applicable

Trusted-by logo wall 1,168 of the 1,539 funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Demo / docs entry 477 of the 1,393 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

10 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

3 of 9 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

94% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Reports” at 2.8:1 (11px, #97948c on #f7f6f3). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~11px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

196 of 264 interactive targets are under 44×44px on mobile.

smallest: “Sign in” at 43×21px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

31 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

6 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Render-blocking resources

4 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources
Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Not measurable1

Page weight

At least 0.5 MB across 32 measurable resources, but 47 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear2

Mobile viewport · Language declared

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#f7f6f3
accent#f7f6f3
bg#ffffff
surface#f7f6f3
text#6b6963
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox40px
Jumps over the lazy dog34px
A subheading in their voice24px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
17pxAa
20pxAa
22pxAa
24pxAa
34pxAa
40pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Instrument Serif · Martian Mono
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

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