saas · Aug 3, 2026

open.spotify.com

15/100 Sparse

Scores higher than 32% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 18%.

1 conversion tactic detected
1 page captured
11 UX checks
2 flagged

Walk 302 links seen, 302 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 15 · mobile 15.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 1

What we recorded

Progress

2 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 2 scans Same 1 conversion tactic detected since 2026-08-02.

1 tactic 2026-08-02
→
1 tactic 2026-08-03

The funnel, frame by frame

1 step walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

1 tactic

No card

In their own words

25 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Spotify - Web Player: Music for everyone
Meta description: Spotify is a digital music service that gives you access to millions of songs.
Headline: Your Library
Section headings: HomeChoose a languageTrending songsPopular artistsPopular albums and singlesPopular radioFeatured ChartsTailored Advertising Opt-out+3 more, not shown
Buttons and links: PremiumSupportDownloadInstall AppSign upLog inCreate playlistBrowse podcastsYour Privacy ChoicesEnglish+1 more, not shown

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path1 of 4

Offers a free trial or free tier No credit card needed

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

What we didn’t find

10 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see10 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Trusted-by logo wall 1,168 of the 1,539 funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

12 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 11 measured checks need work1 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 12px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

16 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Tap-target size (mobile)

mobile:tap-target-size-mobile

108 of 235 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 20×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Keyboard reachability

1 element looks clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Autocomplete hints

No autocomplete attributes across 1 field. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable1

Page weight

At least 3.3 MB across 94 measurable resources, but 71 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear4

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#1ed760

accent#1ed760

bg#121212

surface#121212

text#b3b3b3

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox24px

Jumps over the lazy dog16px

A subheading in their voice14px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

11pxAa

12pxAa

14pxAa

16pxAa

24pxAa

WEIGHTS

Aa400

Aa600

Aa700

FAMILIES

SpotifyMixUI

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel