saas · Jul 11, 2026

notion.com

30/100 Sparse

Scores higher than 66% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 58%.

3 conversion tactics detected
3 pages captured
6 UX checks
2 flagged

How this was measured

Measured by Roentgen 1.7 on 2026-07-11. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 30 · mobile 30.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

3 tactics

FAQLogo wallDemo / docs

Product

3 tactics

FAQLogo wallDemo / docs

Enterprise

▼ thinnest

2 tactics

Logo wallDemo / docs

In their own words

26 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: The AI workspace that works for you. | Notion
Meta description: Build Custom Agents, search across all your apps, and automate busywork. The AI workspace where teams get more done, faster.
Headline: Where teams and agents Ship together.
Section headings: Keep work moving 24/7.Automate repetitive work for your team.Ask your on-demand assistants.You assign the tasks. Notion Agent does the work.One search for everything.Perfect notes, every time.Bring all your work together.Simple and powerful.+6 more, not shown
Buttons and links: ProductSolutionsResourcesGet Notion freeRequest a demoPauseEnglish (US)Do Not Sell or Share My InfoCookie settings

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path1 of 4

Offers a demo or docs entry point Request a demo

Trust & proof1 of 2

Shows customer logos or a trusted-by claim trusted by

Friction reduction1 of 2

Answers buyer objections Custom Agents Automate repetitive work for your team. → Q&A agents Answers questions insta

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see8 of 11 applicable

Free trial / freemium 1,084 of the 1,385 SaaS funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

7 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 7 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

93% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Using the most AI-native tools like Notion is an important c” at 1:1 (18px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 12px (base ~14px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

136 of 179 interactive targets are under 44×44px on mobile.

smallest: “Notion – Home” at 33×34px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Line length

5 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Clear3

Mobile viewport · Language declared · Image alt text

This funnel: 93% of text passes AA · top corpus funnels average 93%.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#ffc95e

accent#ffc95e

bg#ffffff

surface#f6f5f4

text#000000

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox96px

Jumps over the lazy dog72px

A subheading in their voice54px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

12pxAa

14pxAa

16pxAa

18pxAa

20pxAa

22pxAa

32pxAa

42pxAa

54pxAa

72pxAa

96pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

FAMILIES

NotionInter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 7 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel