saas · Aug 9, 2026

newsbreak.com

10/100 Sparse

Scores higher than 9% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 4%.

How this was measured

Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 20 · mobile 0.

Walk 63 links on the entry page, 56 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Local
Step 1 · Local1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Local
01

Local

1 tactic
Logo wall
Local
02

Local

1 tactic

$7 +22 more  ·  1 proof point

Logo wall
Local
03

Local

1 tactic

1 proof point

Logo wall

In their own words

14 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
Local businesses on NewsBreak — Browse verified local shops, restaurants & services
Meta description
The best local & breaking news source in the US, featuring local weather, alerts, deals, events and more.
Headline
Local businesses on NewsBreak
Section headings
Breakout GamesGame Show Battle Rooms - Phoenix (Chandler)Health For California - Covered CA EnrollmentThe Escape Game San Francisco (Downtown)Sandbox VRThe Escape Game San JoseNashville Pedal TavernABOUT NEWSBREAK+2 more, not shown

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“147 reviews”

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path1 of 4

Puts proof in the first viewport 4.8 1,195 reviews

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (14 distinct marks)

What we didn’t find

9 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see9 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked
Free trial / freemium 1,084 of the 1,385 SaaS funnels we checked
Pricing tiers 699 of the 1,385 SaaS funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Demo / docs entry 477 of the 1,393 funnels we checked
Lead-capture form 342 of the 1,393 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

16 run · 8 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

8 of 16 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

85% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Sign In” at 1:1 (16px, #ffffff on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~24px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Named controls

a11y:named-controls

9 buttons/links have no accessible name (icon-only, no aria-label).

FixAdd aria-label to icon-only buttons and links.

Horizontal overflow

layout:horizontal-overflow

The page scrolls ~8px horizontally at 1440px wide. content spills past the viewport.

FixFind the overflowing element (fixed widths, unwrapped rows) and constrain it to 100%.

Page weight

weight:page-weight

At least 5.5 MB across 147 measurable resources. 237 cross-origin resources did not expose a size, so the real total is higher.

FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.

Oversized images

weight:oversized-images

66 images are shipped at more than 2x the width shown.

“AG9NLjAz2siSbRNtkV4mGLzoU1ATOATY1F1o61aI” is 1600px wide, displayed at 355px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <footer> or <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

131 of 179 interactive targets are under 44×44px on mobile.

smallest: “(unnamed)” at 32×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

4 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Form labels

1 form field relies on placeholder text as the only label.

FixBack placeholders with a real <label>. placeholder text vanishes on input.

a11y:form-labels
Keyboard reachability

9 elements look clickable but cannot be reached by keyboard.

FixUse <button>/<a>, or add role + tabindex="0" and a key handler.

structure:keyboard-reachability

Clear4

Mobile viewport · Language declared · Image alt text · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#f3f4f6
accent#f3f4f6
bg#ffffff
surface#f9f9f9
text#6b7280
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox36px
Jumps over the lazy dog24px
A subheading in their voice16px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
16pxAa
24pxAa
36pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
Aa900
FAMILIES
-apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Sections — structural bands identified on this funnel, cropped from its own capture

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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