Body text size
type:Smallest body text is 12px (base ~24px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
2 tactics
saas · Aug 9, 2026
ness-health.com
25/100 Sparse
Scores higher than 43% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 34%.
Walk 8 links seen, 4 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 25 · mobile 25.
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
25 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Ness: AI Health Coach for Sleep, Nutrition & Fitness
- Meta description
Turn Apple Health data into daily sleep, recovery, strain, nutrition, stress, and fitness insights with Ness, a privacy-first AI health coach for iPhone.
- Headline
Ness The AI Health Coach in Your Pocket
- Section headings
Ness is your personal health coach.
It helps you understand your health trends
Log your favorite foods in just a few seconds
Understand your data with ease
COMPANY
SOCIALS
LEGAL
What is Ness?
+5 more, not shown- Buttons and links
What is Ness?
Is Ness free?
How much does Ness cost?
Is Ness a medical device?
Does Ness have an Apple Watch app?
What Apple Watch complications are available?
Download app
Try for free
Scan to download Ness on
Sections
4 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
2 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Offers a free trial or free tier
free trial
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
logo wall (4 distinct marks)
Friction reduction1 of 2
Offers a free trial or free tier
also shown under Action path
What we didn’t find
9 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see9 of 11 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
12 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 12 measured checks need work
Text contrast (WCAG AA)
contrast:78% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Changelog” at 1.08:1 (14px, #f6f6f6 on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:7 images are shipped at more than 2x the width shown.
“phone-home.png” is 1532px wide, displayed at 357px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:9 of 20 interactive targets are under 44×44px on mobile.
smallest: “Blog” at 33×20px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Label in name
2 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:Page weight
At least 4.7 MB across 25 measurable resources. 1 cross-origin resource did not expose a size, so the real total is higher.
FixCompress and lazy-load below-the-fold media; drop unused third-party scripts.
weight:Clear4
Mobile viewport · Language declared · Image alt text · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffffff
accent#ffffff
bg#ffffff
surface#ffffff
text#050505
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox72px
Jumps over the lazy dog48px
A subheading in their voice36px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
17pxAa
18pxAa
20pxAa
24pxAa
30pxAa
36pxAa
48pxAa
72pxAa
WEIGHTS
Aa400
Aa500
Aa600
FAMILIES
Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
