saas · Jul 11, 2026

neon.tech

20/100 Sparse

Scores higher than 36% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 23%.

2 conversion tactics detected
2 pages captured
8 UX checks
4 flagged

How this was measured

Captured on 2026-07-11. A capture is read once and its measurements freeze there.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. Per device: desktop 20 · mobile 20.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

3 tactics

Trust badgesLogo wallDemo / docs

Unify

▼ thinnest

2 tactics

Sticky CTADemo / docs

In their own words

24 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Neon — Postgres backends for apps and agents
Meta description: The backend for apps and agents. Build with Serverless Postgres, Auth, Functions, Storage, and an AI Gateway: instant, branchable, serverless.
Headline: Neon is the Postgres backend designed for apps and agents.
Section headings: Cloud primitives for the AI Engineering era. Integrate with a single command and the LLM does the hard work.Advanced autoscaling. Keep scaling without worrying about capacity. Never overpay for resources you don’t use.Instant branching. Develop and test with efficient copies of any database to eliminate surprises in production deploys.Authentication included, free. Simplify your application with user authentication and management built in to the database.No platform fees. Enterprise-grade features available to everyone, without fixed fees or monthly minimums.Trusted Postgres, Backed by Giants. Neon was founded by Postgres committers, bringing decades of expertise. In 2025, Neon became a Databricks company.The world's most advanced backend platform.Copy-on-write+4 more, not shown
Buttons and links: ProductSolutionsResources$ npx neonctl initAvoid incidentsSave costsCareers Join the teamSign upGet started

What we found

2 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Action path1 of 4

Offers a demo or docs entry point Read the docs

Trust & proof1 of 2

Shows customer logos or a trusted-by claim backed by

What we didn’t find

7 of 9 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see7 of 9 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Free trial / freemium 1,084 of the 1,385 SaaS funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

9 run · 5 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

5 of 9 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

81% of measurable text passes WCAG AA. 4+ runs fail.

worst: “Compliant” at 2.15:1 (15px, #afb1b6 on #ffffff). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 10px (base ~24px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1×. tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Tap-target size (mobile)

mobile:tap-target-size-mobile

86 of 104 interactive targets are under 44×44px on mobile.

smallest: “Docs” at 33×14px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing1

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Clear3

Mobile viewport · Language declared · Image alt text

This funnel: 81% of text passes AA · top corpus funnels average 93%.

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#e4f1eb

accent#e4f1eb

bg#e4f1eb

surface#ffffff

text#797d86

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox48px

Jumps over the lazy dog44px

A subheading in their voice40px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

12pxAa

13pxAa

14pxAa

15pxAa

16pxAa

18pxAa

20pxAa

24pxAa

40pxAa

44pxAa

48pxAa

WEIGHTS

Aa400

Aa500

Aa600

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 7 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel