saas · Aug 15, 2026
70/100 Partial
Scores higher than 82% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 78%.
Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 70 · mobile 70.
Walk 20 links on the entry page, 13 walkable. 1 matched a funnel step; we captured 3 pages in all, this one included.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinionNeatInvoice — Invoicing workspace for independent professionals
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Everything between finishing the work and getting paid.
Two plans. Same workspace.
Questions, answered plainly.
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structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionfree, $9/mo, $19/mo
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documentation
logo wall (4 distinct marks)
FAQ Questions, answered plainly. Trials, Solo vs Studio, client links, email limits, and h
comparison grid: 3 rows
applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion7 of 14 measured checks need work1 could not be measured — not counted either way
91% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Product” at 3.99:1 (10px, #767676 on #f0f0f0). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest body text is 7px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
Body line-height is 1.25×. tight enough to hurt readability.
FixSet body line-height to ~1.4-1.6×.
12 of 18 form fields have no label.
FixGive every input a <label> or aria-label; placeholders are not labels.
1 button/link has no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
11 images are shipped at more than 2x the width shown.
“featured-badge.webp” is 468px wide, displayed at 114px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
125 of 158 interactive targets are under 44×44px on mobile.
smallest: “Open menu” at 32×32px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
58 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:6 controls have an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.
FixMake the accessible name start with the visible label text.
a11y:5 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:At least 1.3 MB across 298 measurable resources, but 77 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:which funnel play this page runs — measured, evidence-quoted
deriveda deterministic summary generated only from measured facts. labeled, never an LLM guessComparison surface matches the Intent-Match pattern — measured comparison table plus comparison-intent copy
home: comparison grid: 3 rowscomparison copy
Invoicely Alternative (2026): NeatInvoice vs Invoicely
A match means this funnel's measurable surfaces fit the playbook's pattern — the quoted language is what fired the detection. A lever is one playbook mechanism observed on-page. We never claim what a brand's ads or emails do; a crawl can't see them. All funnel designs →
Two different things sit side by side here. The claim and its quoted evidence are measured on this funnel, the same way every other fact on this page is. The playbook itself is written guidance — our strategy library, not a measurement of this site — and it lives behind the links above. Nothing on this page recommends what this brand should do.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
