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3 tactics
$1249 +4 more
saas · Aug 9, 2026
ncl.com
10/100 Sparse
Scores higher than 23% of 577 entry-page captures we have measured. Among the 311 saas funnels in that group, higher than 4%.
Walk 116 links seen, 105 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 10 · mobile 10.
What we recorded
Progress
2 scans
this funnel’s coverage score across measured re-scans
measuredextracted directly from the live page. a fact, not an opinion
1 fewer tactic detected
1 → 0 across 2 scans since 2026-08-09. The ruleset changed in this window, so part of this may be our detection improving rather than the page changing.
- 1 tactic 2026-08-09
- 0 tactics 2026-08-10
The funnel, frame by frame
1 step walked
In their own words
34 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Vacation Cruises – Experience Norwegian Cruise Line | NCL
- Meta description
Set sail on your next cruise vacation with Norwegian Cruise Line. Experience cruising to destinations you’ll love. Find and book cruises.
- Headline
Great Tides Waterpark at Great Stirrup Cay
- Section headings
It’s Different Out Here
The Flow of Things Onboard
Roam the Seas at Your Speed
Go All Out While You're Far Out
Get Familiar with Our Fleet
SUPPORT
Hawaii Cruises from Honolulu - from $1249
Cruises to Great Stirrup Cay from $299
+6 more, not shown- Buttons and links
Explore
Ships
Deals
Manage
1-866-234-7350
Bahamas
Caribbean
Alaska
Bermuda
Mexico
+2 more, not shown- Prices on the page
$1249
$299
$369
$499
$200
Sections
1 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
Elements
1 harvested
the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
measuredextracted directly from the live page. a fact, not an opinion
What we found
1 tacticconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionTrust & proof1 of 2
Shows customer logos or a trusted-by claim
used by
What we didn’t find
10 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see10 of 11 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Free trial / freemium
1,084 of the 1,385 SaaS funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
14 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 13 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:75% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Crush Cravings” at 1:1 (39px, #ffffff on #ffffff). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Render-blocking resources
weight:26 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
Oversized images
weight:20 images are shipped at more than 2x the width shown.
“ncl-cruise-kualoa-oahu-hawaii.jpg?width=” is 1440px wide, displayed at 256px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:35 of 49 interactive targets are under 44×44px on mobile.
smallest: “Navigation Close” at 14×17px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing5
Line length
7 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
5 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Heading structure
The landing page has no <h1>.
FixUse exactly one <h1> as the page’s title.
a11y:Heading levels
2 headings skip a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Keyboard reachability
1 element looks clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.0 MB across 3 measurable resources, but 9 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Mobile viewport · Body text size · Language declared · Image alt text
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#004977
accent#004977
bg#ffffff
surface#ffffff
text#333333
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox39px
Jumps over the lazy dog31px
A subheading in their voice25px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
13pxAa
16pxAa
20pxAa
25pxAa
31pxAa
39pxAa
WEIGHTS
Aa400
Aa500
Aa700
FAMILIES
Poppins
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 10 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
