Body text size
type:Smallest body text is 12px (base ~20px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
3 tactics
$30
saas · Jul 11, 2026
modal.com
60/100 Partial
Scores higher than 66% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 58%.
How this was measured
Captured on 2026-07-11. A capture is read once and its measurements freeze there.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. Per device: desktop 60 · mobile 60.
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
32 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Modal: High-performance AI infrastructure
- Meta description
Bring your own code, and run CPU, GPU, and data-intensive compute at scale. The serverless platform for AI and data teams.
- Headline
AI infrastructure that developers love
- Section headings
The production cloud for AI.
Build full-scale AI systems.
Engineered for inference.
Built for the full training loop.
Designed to scale agents.
Global GPU infrastructure
Security and governance
Empowering teams of all sizes to ship at scale
+8 more, not shown- Buttons and links
Contact Us
Any GPU, any time
Globally distributed across clouds
Automated fleet health
Scales with demand
Team controls
Battle-tested isolation
SOC2 & HIPAA
Data residency controls
Audio Transcription
+2 more, not shown- Prices on the page
$30
What we found
5 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $30/mo, $100/mo
Action path2 of 4
Offers a free trial or free tier
free compute
Offers a demo or docs entry point
Documentation
Trust & proof1 of 2
Shows customer logos or a trusted-by claim
powering
Friction reduction2 of 2
Answers buyer objections
Frequently asked questions
Offers a free trial or free tier
also shown under Action path
What we didn’t find
4 of 9 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see4 of 9 applicable
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
9 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 9 measured checks need work
Text contrast (WCAG AA)
contrast:89% of measurable text passes WCAG AA. 4+ runs fail.
worst: “65%” at 1.06:1 (48px, #231c1c on #181818). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:2 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Tap-target size (mobile)
mobile:106 of 131 interactive targets are under 44×44px on mobile.
smallest: “Log in” at 41×17px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing2
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Link text
5 links use generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Clear3
This funnel: 89% of text passes AA · top corpus funnels average 93%.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#def0dd
accent#def0dd
bg#def0dd
surface#def0dd
text#ddffdc
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox54px
Jumps over the lazy dog42px
A subheading in their voice40px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
16pxAa
20pxAa
21pxAa
24pxAa
28pxAa
30pxAa
36pxAa
40pxAa
42pxAa
54pxAa
WEIGHTS
Aa400
Aa500
FAMILIES
Goga · Inter Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 7 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
