saas · Aug 10, 2026

mocktomer.ai

35/100 Sparse

Scores higher than 25% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 15%.

How this was measured

Measured by Roentgen 1.21.0 on 2026-08-10. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 35 · mobile 35.

Walk 33 links on the entry page, 29 walkable. 3 matched a funnel step; we captured 4 pages in all, this one included.

Captured Homepage / Lander
Step 1 · Homepage / Lander1 / 4

What we recorded

The funnel, frame by frame

4 steps walked

see their whole funnel without clicking through it. scored step by step

measuredextracted directly from the live page. a fact, not an opinion
Homepage / Lander
01

Homepage / Lander

3 tactics

$70.49 +3 more  ·  50% off  ·  subscription  ·  2 proof points

Sticky CTATrust badgesFree trial
Features
02

Features

3 tactics

subscription

Sticky CTATrust badgesFree trial
Pricing
03

Pricing

▲ strongest
4 tactics

$0 +15 more  ·  25% off  ·  subscription  ·  2 proof points

Sticky CTATrust badgesFree trialDemo / docs
Sign Up
04

Sign Up

▼ thinnest
0 tactics

no named tactics detected on this step

In their own words

19 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measuredextracted directly from the live page. a fact, not an opinion
Page title
mocktomer — see your site through your customers' eyes: human and AI
Meta description
Your site has two kinds of customers now — people and AI. mocktomer sends lifelike shopper personas (run by AI) to walk your real site and tell you why customers give up, and checks whether ChatGPT, Claude & Gemini can find and recommend you. Experience feedback and an AI Readiness Score, in about 10 minutes. Free to start, no card.
Headline
Lifelike shoppers tell you why customers leave. AI checks tell you if ChatGPT recommends you.
Section headings
This is what lands in your inbox ~9 minutes after you paste a URLAI assistants are the new storefront. Are you even on the shelf?Watch 20 shoppers try to buy from your store — once, CA$70.49, done.Paste a URL. Meet your customers. Read the report.Find out where you lose customers — and whether AI even recommends youPaste your URLMeet your customersWatch live, read the report
Buttons and links
Check my site — freeGet startedStart free — meet your shopper personasGet the Deep Audit
Prices on the page
$70.49$70.49,$12$38

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measuredextracted directly from the live page. a fact, not an opinion
Nav section of mocktomer.ai
Nav0% down the page
FAQ section of mocktomer.ai
FAQ83% down the page
Footer section of mocktomer.ai
Footer94% down the page

Elements

3 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measuredextracted directly from the live page. a fact, not an opinion
Rating element
Rating“step 2/5 · mobile”
Guarantee element
Guarantee“Money-back guarantee · never places real orders”
Price anchor element
Price anchor“CA$40.99”

What we found

3 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measuredextracted directly from the live page. a fact, not an opinion

Action path3 of 4

Offers a free trial or free tier Free plan
Lead-capture form input, email, password
Offers a demo or docs entry point book a demo

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

What we didn’t find

8 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measuredextracted directly from the live page. a fact, not an opinion

What we didn’t see8 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked
Trusted-by logo wall 1,168 of the 1,539 funnels we checked
Pricing tiers 699 of the 1,385 SaaS funnels we checked
Press / "as seen in" 508 of the 1,960 funnels we checked
Us-vs-them comparison 332 of the 1,968 funnels we checked
Proof above the fold 314 of the 1,968 funnels we checked
Usage / adoption proof 237 of the 1,539 funnels we checked
Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

15 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measuredextracted directly from the live page. a fact, not an opinion

6 of 15 measured checks need work

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

85% of measurable text passes WCAG AA. 4+ runs fail. 35% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Budget shopper” at 3.05:1 (10px, #8f8874 on #f2eee2). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 9px (base ~13px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

13 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

6 images are shipped at more than 2x the width shown.

“daily-winner-gold.svg” is 300px wide, displayed at 135px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

97 of 114 interactive targets are under 44×44px on mobile.

smallest: “Privacy Policy” at 75×14px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

22 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length
Heading levels

1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.

FixStep heading levels one at a time; use CSS for size, not a deeper level.

a11y:heading-levels
Label in name

1 control has an aria-label that does not contain its visible text, so voice-control users cannot activate it by saying what they see.

FixMake the accessible name start with the visible label text.

a11y:label-in-name

Clear5

Mobile viewport · Language declared · Image alt text · Page weight · Inline validation

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measuredextracted directly from the live page. a fact, not an opinion
full palette ordered by on-page usage %
primary#faf8f0
accent#faf8f0
bg#faf8f0
surface#ffff00
text#5c5647
See the roles applied
accent

Body copy in their text role, on a surface card.

the roles, doing their job
The quick brown fox60px
Jumps over the lazy dog36px
A subheading in their voice30px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

  • List item one, at body scale
  • List item two
  • List item three
Type scale, weights & families
SIZE SCALE
9pxAa
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
30pxAa
36pxAa
60pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
FAMILIES
Space Grotesk · -apple-system
rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measuredextracted directly from the live page. a fact, not an opinion

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel

Your competitor's funnel is one URL away.

Give your AI real references · Measured facts, not taste

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