Body text size
type:Smallest body text is 12px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
saas · Jul 11, 2026
75/100 Strong
Scores higher than 88% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 85%.
Captured on 2026-07-11. A capture is read once and its measurements freeze there.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. Per device: desktop 75 · mobile 75.
see their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
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conversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionfree, $0123456789/mo, $012345678901234567890123456789/mo
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20,000+ of the world's most ambitious companies
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applicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionAbsence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
contrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion3 of 8 measured checks need work
90% of measurable text passes WCAG AA. 4+ runs fail. 60% of text was unmeasurable (over images/gradients). not counted either way.
worst: “HubSpot” at 2.57:1 (35px, #ffffff on #ff7a59). needs 3:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Smallest body text is 12px (base ~18px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
139 of 185 interactive targets are under 44×44px on mobile.
smallest: “Open menu” at 38×38px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:This funnel: 90% of text passes AA · top corpus funnels average 93%.
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionBody copy in their text role, on a surface card.
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
layers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.