saas · Aug 15, 2026

macrows.app

50/100 Thin

Scores higher than 49% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 38%.

5 conversion tactics detected
2 pages captured
12 UX checks
2 flagged

How this was measured

Measured by Roentgen 1.25.1 on 2026-08-15. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 50 · mobile 50.

Walk 20 links on the entry page, 9 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.

Scan

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 2

What we recorded

Progress

4 scans

this funnel’s coverage score across measured re-scans

measured

Unchanged across 4 scans Same 5 conversion tactics detected since 2026-07-30.

5 tactics 2026-07-30
→
5 tactics 2026-08-02
→
5 tactics 2026-08-03
→
5 tactics 2026-08-15

The funnel, frame by frame

2 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

4 tactics

ReviewsPressLogo wallDemo / docs

Pricing

4 tactics

$0 +2 more

PressFree trialPricing tiersDemo / docs

In their own words

19 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Macrows | Turn Spreadsheets Into Business Workflows
Meta description: Macrows is a free private Mac app for workflows that start in spreadsheets: CRMs, project trackers, inventory lists, and local AI automation.
Headline: Turn spreadsheets into business workflows
Section headings: Keep the speed of a sheet. Add structure.Start with the sheet that already runs your day.PRODUCTSOLUTIONSGUIDESCOMPANYFree local AI for the boring parts of spreadsheet work.Build automations for the work you repeat+6 more, not shown
Buttons and links: Download MacrowsDownload

Sections

3 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of macrows.app — **Nav**2% down the page

Hero section of macrows.app — **Hero**2% down the page

Footer section of macrows.app — **Footer**85% down the page

What we found

5 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $19/mo, $8/mo

Action path2 of 4

Offers a free trial or free tier Free plan

Offers a demo or docs entry point Documentation

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (4 distinct marks)

Friction reduction1 of 2

Offers a free trial or free tier also shown under Action path

What we didn’t find

6 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see6 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

13 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 13 measured checks need work

Body text size

type:body-text-size

Smallest body text is 10px (base ~13px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Line height

type:line-height

Body line-height is 1×. tight enough to hurt readability.

FixSet body line-height to ~1.4-1.6×.

Tap-target size (mobile)

mobile:tap-target-size-mobile

38 of 51 interactive targets are under 44×44px on mobile.

smallest: “Download” at 62×16px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Line length

1 paragraph runs past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Oversized images

4 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Landmark regions

No <header> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

structure:landmark-regions

Clear6

Text contrast (WCAG AA) · Mobile viewport · Language declared · Image alt text · Page weight · Render-blocking resources

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#3a032d

accent#3a032d

bg#fbf9f0

surface#f8f3e6

text#5f3155

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox108px

Jumps over the lazy dog58px

A subheading in their voice22px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

13pxAa

14pxAa

15pxAa

16pxAa

18pxAa

22pxAa

58pxAa

108pxAa

WEIGHTS

Aa400

Aa500

Aa600

Aa700

Aa800

Aa900

FAMILIES

GT Flexa · Output Sans

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 10 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel