Body text size
type:Smallest body text is 12px (base ~12px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
4 tactics
$12 +3 more
saas · Aug 28, 2026
lumilanguage.com
40/100 Thin
Scores higher than 36% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 25%.
How this was measured
Measured by Roentgen 1.26.1 on 2026-08-28. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 40 · mobile 40.
Walk 29 links on the entry page, 6 walkable. 1 matched a funnel step; we captured 2 pages in all, this one included.
What we recorded
The funnel, frame by frame
2 steps walkedIn their own words
35 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Lumi Language — AI phrases for moving abroad, not streaks
- Meta description
Lumi Language is a free AI tutor that builds phrases for a move — housing, town hall, doctor, neighbours — not colours and farm animals.
- Headline
Phrases for moving abroad
- Section headings
See your first unit before you sign up
Hear it, then say it
Three steps, about a minute
Three things generic apps can’t do
Ten to choose from, one goal at a time
Start free. Pro is $12/month or $96/year.
Questions people ask first
Ready to actually learn?
+7 more, not shown- Buttons and links
Lumi
Languages
Log in
Get started free
Build my first lesson
See how it works
Spanish
Portuguese
Japanese
French
+2 more, not shown- Prices on the page
$12
$96
$0
$8
Sections
5 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionOffer clarity1 of 1
Makes the pricing ladder explicit
free, $12/mo, $0/mo, $8/mo
Action path1 of 4
Offers a free trial or free tier
Free$0
Friction reduction2 of 2
Answers buyer objections
Is it actually free? How is this different from Duolingo? Does it help with pronunciation?
Offers a free trial or free tier
also shown under Action path
What we didn’t find
8 of 11 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see8 of 11 applicable
Trusted-by logo wall
1,168 of the 1,539 funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Demo / docs entry
477 of the 1,393 funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Usage / adoption proof
237 of the 1,539 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 2 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion2 of 10 measured checks need work1 could not be measured — not counted either way
Tap-target size (mobile)
mobile:7 of 77 interactive targets are under 44×44px on mobile.
smallest: “FAQ” at 27×44px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing4
Line length
10 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Heading levels
1 heading skips a level (e.g. <h2> followed by <h4>). Screen-reader users navigate by this outline.
FixStep heading levels one at a time; use CSS for size, not a deeper level.
a11y:Landmark regions
No <footer> landmark. screen-reader users cannot jump between regions.
FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).
structure:Keyboard reachability
7 elements look clickable but cannot be reached by keyboard.
FixUse <button>/<a>, or add role + tabindex="0" and a key handler.
structure:Not measurable1
Page weight
At least 0.3 MB across 13 measurable resources, but 16 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear4
Text contrast (WCAG AA) · Mobile viewport · Language declared · Render-blocking resources
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#ffb224
accent#ffb224
bg#222019
surface#222019
text#a9b3ae
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox68px
Jumps over the lazy dog44px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
12pxAa
14pxAa
15pxAa
16pxAa
18pxAa
20pxAa
21pxAa
24pxAa
28pxAa
32pxAa
44pxAa
68pxAa
WEIGHTS
Aa400
Aa500
Aa600
Aa700
Aa800
FAMILIES
Outfit · Inter
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
2 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
