saas · Aug 3, 2026

lotdate.com

15/100 Sparse

Scores higher than 4% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, fewer than 1% scored lower.

1 conversion tactic detected
3 pages captured
10 UX checks
2 flagged

How this was measured

Measured by Roentgen 1.18 on 2026-08-03. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 10 · mobile 20.

Walk 413 links on the entry page, 380 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Brands

1 tactic

Logo wall

Brands

1 tactic

Logo wall

Brands

1 tactic

Logo wall

In their own words

13 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: Cosmetic Brand Directory & Batch Code Checker - Lot Date
Meta description: Browse every cosmetic brand currently supported by Lot Date, or jump into the A-Z brand index to check batch codes, production dates, and expiry information.
Headline: Cosmetic Brand Directory & Batch Code Checker
Section headings: Browse by letterPopular brand checks through Jul 19, 2026Browse checks by product typePopular brands to checkHow Lot Date WorksRelated guides
Buttons and links: ShareEnglish ▾Download AppBrand Not Found in the Checker? What to Try Next

What we found

1 tactic

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logo wall (4 distinct marks)

What we didn’t find

10 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see10 of 11 applicable

FAQ / objection handling 1,302 of the 1,968 funnels we checked

Free trial / freemium 1,084 of the 1,385 SaaS funnels we checked

Pricing tiers 699 of the 1,385 SaaS funnels we checked

Press / "as seen in" 508 of the 1,960 funnels we checked

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Proof above the fold 314 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

11 run · 3 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

3 of 10 measured checks need work1 could not be measured — not counted either way

Text contrast (WCAG AA)

contrast:text-contrast-wcag-aa

89% of measurable text passes WCAG AA. 4+ runs fail. 93% of text was unmeasurable (over images/gradients). not counted either way.

worst: “Cosmetic batch code checker for production date and expiry” at 3.92:1 (12px, #8b7d71 on #fffdf8). needs 4.5:1

FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.

Body text size

type:body-text-size

Smallest body text is 11px (base ~16px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Tap-target size (mobile)

mobile:tap-target-size-mobile

224 of 271 interactive targets are under 44×44px on mobile.

smallest: “Check” at 62×40px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing4

Render-blocking resources

6 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

weight:render-blocking-resources

Oversized images

3 images are shipped at more than 2x the width shown.

FixServe responsive sizes (srcset/sizes) matching the rendered width.

weight:oversized-images

Not measurable1

Page weight

At least 1.1 MB across 61 measurable resources, but 123 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

primary#e8f0fe

accent#e8f0fe

bg#f8f9fa

surface#fffdf8

text#5c5148

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox42px

Jumps over the lazy dog22px

A subheading in their voice20px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

11pxAa

12pxAa

13pxAa

14pxAa

16pxAa

18pxAa

20pxAa

22pxAa

42pxAa

WEIGHTS

Aa400

Aa600

Aa700

FAMILIES

Inter

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

2 of 8 layers

layers we ran on this funnel that came back empty

measured

Elements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel