saas · Aug 30, 2026

logowren.com

58/100 Thin

Scores higher than 75% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 70%.

6 conversion tactics detected
3 pages captured
13 UX checks
5 flagged

How this was measured

Measured by Roentgen 1.27.0 on 2026-08-30. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.

Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 11 that apply to a saas funnel. Per device: desktop 65 · mobile 50.

Walk 46 links on the entry page, 36 walkable. 2 matched a funnel step; we captured 3 pages in all, this one included.

Captured Homepage / Lander — Step 1 · Homepage / Lander1 / 3

What we recorded

The funnel, frame by frame

3 steps walked

see their whole funnel without clicking through it. scored step by step

measured

Homepage / Lander

▲ strongest

7 tactics

subscription

FAQTrust badgesPressFree trialNo cardLogo wallPricing tiers

Pricing

7 tactics

$0 +5 more · subscription

FAQTrust badgesPressFree trialNo cardLogo wallPricing tiers

Auth

▼ thinnest

5 tactics

Trust badgesPressFree trialNo cardPricing tiers

In their own words

28 quoted

the entry page’s own title, headline, buttons and prices — quoted, never paraphrased

measured

Page title: AI Logo Generator — Real SVG, Pay Once | LogoWren
Meta description: Generate original logos with real AI — not templates. Download clean, editable SVG vector files. Free to try, one-time purchase, no subscription.
Headline: AI Logo Generator with Real SVG Vector Files
Section headings: From name to logo in three stepsGenerated with LogoWren — no templates, no stock iconsWhy LogoWrenFrequently Asked QuestionsReady to meet your logo?Type your brand namePick styles you likeGet four original concepts+5 more, not shown
Buttons and links: ToolsToggle modeSwitch languageLog inSign upGenerate your logoPrevious slideNext slideHow does LogoWren create logos?What files do I get?+2 more, not shown

Sections

5 identified

structural bands identified on this funnel, cropped from its own capture

measured

Nav section of logowren.com — **Nav**0% down the page

Hero section of logowren.com — **Hero**1% down the page

Logos section of logowren.com — **Logos**37% down the page

FAQ section of logowren.com — **FAQ**72% down the page

Footer section of logowren.com — **Footer**89% down the page

Elements

1 harvested

the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text

measured

No credit card element — **No credit card**“No credit card required”

What we found

6 tactics

conversion tactics we could prove are present, with the on-page text that evidences each

measured

Offer clarity1 of 1

Makes the pricing ladder explicit free, $20mo

Action path2 of 4

Puts proof in the first viewport Watermarked 512px previews

Offers a free trial or free tier Start for free

Trust & proof1 of 2

Shows customer logos or a trusted-by claim logos: EMBER · Restaurant, MARLOW · Coffee shop, LUNA · Nail & beauty, EMBER · Facebook pa

Friction reduction2 of 2

Answers buyer objections How does LogoWren create logos?

Offers a free trial or free tier also shown under Action path

What we didn’t find

5 of 11 applicable

applicable tactics we checked for and did not see on any step we reached

measured

What we didn’t see5 of 11 applicable

Demo / docs entry 477 of the 1,393 funnels we checked

Lead-capture form 342 of the 1,393 funnels we checked

Us-vs-them comparison 332 of the 1,968 funnels we checked

Usage / adoption proof 237 of the 1,539 funnels we checked

Scarcity / urgency copy 101 of the 1,960 funnels we checked

Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.

How well it’s built

14 run · 6 flagged

contrast, mobile, typography, accessibility, weight — each with what would fix it

measured

6 of 12 measured checks need work2 could not be measured — not counted either way

Body text size

type:body-text-size

Smallest body text is 10px (base ~18px). below the ~16px readable floor.

FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.

Render-blocking resources

weight:render-blocking-resources

11 stylesheets/scripts in <head> block first paint.

FixDefer non-critical JS (defer/async) and inline only critical CSS.

Oversized images

weight:oversized-images

12 images are shipped at more than 2x the width shown.

“dang-verified-light.png” is 550px wide, displayed at 111px

FixServe responsive sizes (srcset/sizes) matching the rendered width.

Landmark regions

structure:landmark-regions

No <main> or <header> or <footer> landmark. screen-reader users cannot jump between regions.

FixWrap the page in <header>, <main> and <footer> (or matching ARIA roles).

Tap-target size (mobile)

mobile:tap-target-size-mobile

64 of 104 interactive targets are under 44×44px on mobile.

smallest: “Toggle menu” at 32×32px

FixGive tappable controls a ≥44×44px hit area. the touch minimum.

Worth knowing3

Line length

4 paragraphs run past ~95 characters per line.

FixCap measure at ~60-75ch for comfortable reading.

type:line-length

Autocomplete hints

No autocomplete attributes across 1 field. browsers cannot autofill.

FixAdd autocomplete="email"/"tel"/"name" to identity fields.

forms:autocomplete-hints

Not measurable2

Text contrast (WCAG AA)

All 22 sampled text runs sit over images or gradients. effective contrast is not computable.

contrast:text-contrast-wcag-aa

Page weight

At least 1.2 MB across 200 measurable resources, but 107 cross-origin resources did not expose a size. The true weight cannot be determined from the page.

weight:page-weight

Clear3

Mobile viewport · Language declared · Image alt text

Brand kit

5 colour roles

palette by on-page usage · type rendered live

measured

full palette ordered by on-page usage %

accent#ffffff

bg#ffffff

surface#ffffff

text#ffffff

See the roles applied

accent

Body copy in their text role, on a surface card.

the roles, doing their job

The quick brown fox80px

Jumps over the lazy dog48px

A subheading in their voice36px

Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.

List item one, at body scale
List item two
List item three

Type scale, weights & families

SIZE SCALE

10pxAa

12pxAa

13pxAa

14pxAa

16pxAa

18pxAa

20pxAa

24pxAa

30pxAa

36pxAa

48pxAa

80pxAa

WEIGHTS

Aa400

Aa500

Aa600

FAMILIES

Bricolage Grotesque · Noto Sans

rendered in their own type system · webfont not loaded. system fallback if uninstalled

Measured, found none

1 of 9 layers

layers we ran on this funnel that came back empty

measured

Playbook match — which funnel play this page runs — measured, evidence-quoted

We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.

X-ray a funnel