Body text size
type:Smallest body text is 10px (base ~24px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
1 tactic
content · Aug 9, 2026
localversed.com
0/100 Sparse
Fewer than 1% of 577 entry-page captures we have measured scored lower.
Walk 51 links seen, 46 walkable, and 0 matched a funnel step. If this funnel continues past the entry page, we did not reach it — everything below is measured from the entry page alone.
How this was measured
Measured by Roentgen 1.20.1 on 2026-08-09. A capture is read once and its measurements freeze there, so the stamp says which ruleset read this one.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 5 that apply to a content funnel. Per device: desktop 0 · mobile 0.
What we recorded
The funnel, frame by frame
1 step walkedIn their own words
7 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Localversed — Real Travel Tips From Locals
- Meta description
Skip the tourist traps. Get real travel tips on food, safety, transport, and more — shared by locals and experienced travellers.
- Headline
Where are you going?
- Section headings
Most active destinations
Top contributors
Recent activity
- Buttons and links
Search for a destination...
Sections
2 identified
structural bands identified on this funnel, cropped from its own capture
measuredextracted directly from the live page. a fact, not an opinion
What we didn’t find
5 of 5 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see5 of 5 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Press / "as seen in"
508 of the 1,960 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Scarcity / urgency copy
101 of the 1,960 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
11 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 10 measured checks need work1 could not be measured — not counted either way
Text contrast (WCAG AA)
contrast:47% of measurable text passes WCAG AA. 4+ runs fail.
worst: “Real tips from real travelers — not guidebooks” at 3.22:1 (10px, #8e8ea0 on #ffffff). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Oversized images
weight:8 images are shipped at more than 2x the width shown.
“bangkok-thumb.webp” is 537px wide, displayed at 204px
FixServe responsive sizes (srcset/sizes) matching the rendered width.
Tap-target size (mobile)
mobile:27 of 53 interactive targets are under 44×44px on mobile.
smallest: “Scroll right” at 28×28px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
2 paragraphs run past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Skip link
No same-page “skip to content” link was found. Keyboard users tab through the whole nav on every page.
FixAdd a first-in-DOM <a href="#main"> that is visible on focus.
a11y:Render-blocking resources
4 stylesheets/scripts in <head> block first paint.
FixDefer non-critical JS (defer/async) and inline only critical CSS.
weight:Not measurable1
Page weight
At least 0.6 MB across 25 measurable resources, but 18 cross-origin resources did not expose a size. The true weight cannot be determined from the page.
weight:Clear3
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#353740
accent#353740
bg#ffffff
surface#ffffff
text#0d0d0d
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox48px
Jumps over the lazy dog24px
A subheading in their voice20px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
12pxAa
14pxAa
16pxAa
18pxAa
19pxAa
20pxAa
24pxAa
48pxAa
WEIGHTS
Aa300
Aa400
Aa500
Aa700
FAMILIES
Source Serif 4 Variable · Instrument Sans Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
3 of 9 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionElements — the atomic pieces — price anchors, ratings, guarantees — with their verbatim on-page text
What we found — conversion tactics we could prove are present, with the on-page text that evidences each
Playbook match — which funnel play this page runs — measured, evidence-quoted
We ran these passes on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
