Body text size
type:Smallest body text is 10px (base ~15px). below the ~16px readable floor.
FixKeep body copy ≥15-16px; reserve sub-13px for fine print only.
01
Homepage / Lander
▲ strongest
4 tactics
saas · Jul 11, 2026
linear.app
33/100 Sparse
Scores higher than 9% of 1,391 multi-step funnels we have measured. Among the 1,074 saas funnels in that group, higher than 4%.
How this was measured
Captured on 2026-07-11. A capture is read once and its measurements freeze there.
Coverage is detection coverage, not a verdict — it counts the conversion tactics we could prove are present, out of the 9 that apply to a saas funnel. Per device: desktop 30 · mobile 35.
What we recorded
The funnel, frame by frame
3 steps walkedsee their whole funnel without clicking through it. scored step by step
measuredextracted directly from the live page. a fact, not an opinionIn their own words
30 quotedthe entry page’s own title, headline, buttons and prices — quoted, never paraphrased
measuredextracted directly from the live page. a fact, not an opinion- Page title
Linear – The system for product development
- Meta description
Purpose-built for planning and building products with AI agents.
- Headline
The product development system for teams and agents The product development system for teams and agents
- Section headings
A new species of product tool. Purpose-built for modern teams with AI workflows at its core, Linear sets a new standard for planning and building products.
Make product operations self-driving
Define the product direction
Move work forward across teams and agents
Review PRs and agent output
Understand progress at scale
Changelog
Built for the future. Available today.
+7 more, not shown- Buttons and links
Product
Resources
Log in Sign up
Log in
Sign up
Linear
Inbox
My issues
Reviews
Pulse
+2 more, not shown
What we found
3 tacticsconversion tactics we could prove are present, with the on-page text that evidences each
measuredextracted directly from the live page. a fact, not an opinionAction path1 of 4
Offers a demo or docs entry point
Documentation
Trust & proof2 of 2
Shows customer logos or a trusted-by claim
used by
Puts a number on adoption
3,000 users
Value reinforcement1 of 2
Puts a number on adoption
also shown under Trust & proof
What we didn’t find
6 of 9 applicableapplicable tactics we checked for and did not see on any step we reached
measuredextracted directly from the live page. a fact, not an opinionWhat we didn’t see6 of 9 applicable
FAQ / objection handling
1,302 of the 1,968 funnels we checked
Free trial / freemium
1,084 of the 1,385 SaaS funnels we checked
Pricing tiers
699 of the 1,385 SaaS funnels we checked
Lead-capture form
342 of the 1,393 funnels we checked
Us-vs-them comparison
332 of the 1,968 funnels we checked
Proof above the fold
314 of the 1,968 funnels we checked
Absence is a measurement, not a recommendation: we do not know why a tactic is missing, whether it belongs here, or whether adding it would change anything. Where a walk stopped early, a tactic living deeper would also read as not detected.
How well it’s built
10 run · 4 flaggedcontrast, mobile, typography, accessibility, weight — each with what would fix it
measuredextracted directly from the live page. a fact, not an opinion4 of 10 measured checks need work
Text contrast (WCAG AA)
contrast:79% of measurable text passes WCAG AA. 4+ runs fail.
worst: “145” at 3.22:1 (12px, #62666d on #121314). needs 4.5:1
FixRaise text/background contrast to ≥4.5:1 (≥3:1 for large text), especially on CTAs and body copy.
Named controls
a11y:7 buttons/links have no accessible name (icon-only, no aria-label).
FixAdd aria-label to icon-only buttons and links.
Tap-target size (mobile)
mobile:141 of 153 interactive targets are under 44×44px on mobile.
smallest: “Log in” at 38×16px
FixGive tappable controls a ≥44×44px hit area. the touch minimum.
Worth knowing3
Line length
1 paragraph runs past ~95 characters per line.
FixCap measure at ~60-75ch for comfortable reading.
type:Form labels
1 form field relies on placeholder text as the only label.
FixBack placeholders with a real <label>. placeholder text vanishes on input.
a11y:Link text
1 link uses generic text (“click here” / “learn more”).
FixMake link text describe its destination out of context.
a11y:Clear3
This funnel: 79% of text passes AA · top corpus funnels average 93%.
Brand kit
5 colour roles
palette by on-page usage · type rendered live
measuredextracted directly from the live page. a fact, not an opinionfull palette ordered by on-page usage %
primary#08090a
accent#08090a
bg#fbfbfc
surface#ffffff
text#8a8f98
See the roles applied
accent
Body copy in their text role, on a surface card.
the roles, doing their job
The quick brown fox64px
Jumps over the lazy dog48px
A subheading in their voice32px
Body copy set at their measured paragraph size. This is how their product reads to a first-time visitor. same family, same scale, same weight.
- List item one, at body scale
- List item two
- List item three
Type scale, weights & families
SIZE SCALE
10pxAa
11pxAa
12pxAa
13pxAa
14pxAa
15pxAa
16pxAa
18pxAa
24pxAa
32pxAa
48pxAa
64pxAa
WEIGHTS
Aa300
Aa400
Aa510
Aa590
FAMILIES
Inter Variable
rendered in their own type system · webfont not loaded. system fallback if uninstalled
Measured, found none
1 of 7 layerslayers we ran on this funnel that came back empty
measuredextracted directly from the live page. a fact, not an opinionPlaybook match — which funnel play this page runs — measured, evidence-quoted
We ran this pass on the pages we captured and found nothing to show. That is a measurement of this funnel, not a recommendation — and it is a different statement from a layer we never ran, which does not appear here at all.
X-ray a funnel
